Jetstar Asia Partners with Ink to Reintroduce Popular Inflight Magazine

Jetstar

Jetstar Asia's Head of Customer Experience, Richard Mungcal, said with demand for air travel showing no signs of slowing, inflight magazines were an integral part of the onboard entertainment experience.

“Research shows inflight magazines are read by more than 90 per cent of our passengers and are an important part of their journey as they look for inspiration for their next trip or ideas on how to make their travel experience even better,” Mr. Mungcal said. “2024 is the perfect time to relaunch this much-loved publication as we continue to welcome more aircraft, more customers, expand our network with exciting new destinations and celebrate our 20th year of offering incredible low fares travel across the region.”

“With Ink's experience working with leading airline brands around the world, we're looking forward to collaborating to ensure we continue to add value to our customer's experience.”

Ink CEO, Michael Keating said they were delighted to partner with Jetstar Asia once again to inspire travel across the region and open up exciting new commercial opportunities.

“Travel across Asia Pacific has rebounded in a very big way this year and we're excited to partner with Jetstar Asia as they continue to grow,” Mr. Keating said.

“It's great to see print magazines back on board, as there is no better way to engage with and inspire travellers inflight – and this is certainly a trend we're seeing with many other airline partners.”

As part of the collaboration, Ink will also offer brands and businesses the opportunity to connect with travellers through several innovative media touchpoints across the entire booking and travel journey.

About the Jetstar Group

Jetstar first took to the skies in 2004 and has since flown more than 350 million customers across an extensive international and domestic network. The Jetstar Group is made up of Jetstar Airways (subsidiary of the Qantas Group) in Australia and New Zealand, Jetstar Asia in Singapore, and Jetstar Japan in Japan. A leading low-fares airline, Jetstar is committed to offering everyday low fares to enable more people to fly to more places, more often. As one of Asia Pacific's fastest-growing airline brands, Jetstar was voted Best Low-Cost Airline in Asia Pacific in 2021 and was recognized for its excellent flight safety records and services when listed on the "2022 World's Top 10 LCC" released by Airline Ratings. INK Founded in 1994, Ink is the world leader in travel media, connecting thousands of advertisers and brands to a highly receptive and growing global audience of more than 1 billion travellers. Ink creates and delivers inspiring, award-winning content for the world's leading airlines, airports, cruise companies, OTAs and their customers, producing award-winning TV / video, print and digital content. Partners include Agoda, Booking.com, Cebu Pacific, easyJet, Ethiopian Airlines, Malaysia Airlines, MSC Cruises, Singapore Airlines, United Airlines and Virgin Atlantic. Ink's offerings include reachTV, the world's largest airport TV network; Navigator, a bespoke social retargeting platform; More Corners, a social-first travel inspiration platform; and the Business Traveler brand. Ink also creates unique ambient and experiential advertising opportunities for brands and businesses to reach these highly desirable audiences. In addition to its headquarters in London, Ink has offices in Kuala Lumpur, Miami, New York and Singapore. Ink is part of Stagwell, a digital-first marketing company built to drive results for the most ambitious B2C, B2B, and DTC brands in the world. For more information: www.inkglobal.com
* Jetstar Asia at media@jetstarasia.com  jetstar@ink-global.com 

* Ink at lynn.ashlee@ink-global.com