New Pilsner Urquell Experience, Prague

Pilsner Urquell: The Original Beer Experience

Pilsner Urquell: The Original Beer Experience, has opened in Prague. 

It is located in an historic building that was once the headquarters of the Prague Credit Bank in the lower part of Wenceslas Square. 

The Original Tour takes guests through the history of Pilsner Urquell beer, with the help of a 360° interactive game zone, and includes a tasting of Pilsner Urquell tank beer in a beer hall. 

The audio guide, which automatically connects to the elements of the exhibition as visitors move through the space, is available in English, French, German, Spanish, Italian, Japanese and Mandarin. 

The new experience will look to replicate the success of other beverage-themed brand experiences such as the Guinness Storehouse in Dublin and the Heineken Experience in Amsterdam. 

 www.pilsnerexperience.com/en/ and www.visitczechia.com

*Source: Leia Gill at leia@welcometoama.com