IT&CM China and CTW China 2023 - In-Person Event Program Revealed!

In-Person Event Programme

Opening Knowledge Panel

21 March 2023, 1600 – 1730
(Recorded video will be released during Virtual Networking Event, on 11-12 April 2023)

Hosted by China Business Event Industry Committee (CBEIC)

International Competitiveness of Business Event Industry：
Trend of International MICE Standardization

With the emergence of the epidemic, new technologies and methods have emerged under the existing meeting & exhibition management forms, and new standards have been added on the basis of the original standards. This new set of standards and norms will continue even if the pandemic ends in the future. In order to promote the MICE industry to professional, brand, international transformation, need to develop a "lean" management model to establish international MICE standards. In terms of accurate design and accurate operation, we need a global unified language, which is conducive to realizing the new commercial value of the industry and improving the international competitiveness of the business event industry.

Moderator

Alicia Yao Hong, Vice President, China Business Event Industry Committee (CBEIC)

Keynote Speakers

Yao Xin (Jack Yao), Secretary General, China Council for the Promotion of International Trade-Commercial Sub Council (CCPIT-CSC)

Panellists

Lin Yu, Vice President, Shanghai Jin Jiang Travel Co., Ltd
Songping Liu, Chairman, Guangdong Fairs Organizers Association (GFOA)
Ren Guoyan, Professor of Exhibition Economics and Management, Zhejiang Wanli University

*Source: IT&CM China