The video series shows Nick getting stuck-in and discovering the city like a local on a jam-packed itinerary of culture, nature, street eats, big nights and even bigger personalities, covering everything from making unique new friends to setting a personal record for sprinting 268 stairs.
The campaign, which runs from 5 October to 28 November, is designed to get Aussie travellers excited to get back to Hong Kong soon.
Nick took on some iconic Hong Kong activities that saw the world-renowned winger take on a wing chun master, bring sightseeing to new heights and even get in touch with his spiritual side.
“Hong Kong is one of my all-time favourite cities in the world. The people, the culture, the hustle, the bustle - you just can't beat it. From the restaurants and nightlife, to getting outdoors and exploring, there really is something for everyone. I can't wait for Aussies to explore Hong Kong like I have,” Cummins said.
“The video series shows the incredible variety of experiences you can do in Hong Kong and really captures its distinctly East meets West vibe” says Karen Macmillan, Director of the HKTB, Australia & New Zealand.
“Nick was the perfect person for this campaign not only because of his long-standing relationship with Hong Kong and the Hong Kong Sevens but his infectious larrikin persona and adventurous spirit made him an obvious choice to bring the stories of some of our own local legends to life. This campaign is the ideal entrée for Aussies tuning into the return of the Hong Kong Sevens from 4-6 November following a couple of years of Covid cancellations” Karen said.
The campaign is live, click here to see exactly what Nick got up to.
Website: https://www.discoverhongkong.com
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