Ninh Binh tourism creates attractiveness in competition

Tourists visit Trang An World Cultural and
Natural Heritage. (Photo by Ninh Manh Thang)

Located in the south of the Red River Delta, Ninh Binh province is exploiting the advantage of "converging mountains, gathering water" and many other resources to diversify tourism products. From there, creating attractiveness for destinations, in line with trends, tastes and needs of domestic and international tourists.

These days, tourism people in Ninh Binh rush to welcome guests, restore and develop their activities again. In the hot summer sun, many domestic and international tourist groups made tours to the Trang An World Cultural and Natural Heritage area, Hoa Lu Ancient Capital; Bai Dinh pagoda mountain spiritual tourist destination, along with many other famous tourist attractions of the province.

The number of tourists increased sharply

From the beginning of 2022 until now, Ninh Binh tourism industry has welcomed nearly 1.8 million visitors, reaching nearly 205% over the same period in 2021. Of which, there are more than 18,000 international visitors, reaching nearly 145% compared to the same period in 2021. period of 2021. Tourism revenue is estimated at more than 1,000 billion VND, reaching nearly 190% compared to the same period last year.

To anticipate the recovery of the tourism market, businesses have launched many new products such as: experiencing the space of Hoa Lu ancient town (reproducing the typical culture and history in the ancient land of Ninh Binh). ); sightseeing tours combined with product introduction of traditional craft villages throughout the country. Coming here, visitors can visit the products of Van Lam embroidery village, Ninh Van fine art stone village, carpentry village; Bo Bat pottery products, Bo De paintings, bronze casting products, lacquer products in Y Yen (Nam Dinh), Dong Ho paintings (Bac Ninh) ... In the cultural space of the past and present, visitors can enjoy specialties of honey cake, glutinous rice cake, gai cake, day cake, banh khot... of all parts of the country. Or you can join friends to "check-in" at Thuy Dinh, Nghenh Phong on the top of Ky Lan mountain, with traces of the sea erosion still intact. Another youth-trending tourism product called ''Chill with the sun'' has attracted a lot of young people. That is the form of camping, sleeping in tents, experience as a farmer sowing seeds, planting trees, taking care of animals; campfire, participate in boating services, sightseeing.

In July, if you want to have beautiful nature photos, you can go to Cuc Phuong National Park in Nho Quan district. In the middle of the primeval jungle, butterflies fluttered as if they were nostalgic "Cuc Phuong Tourism Week and Ethnic Culture and Sports Festival" in the mountainous district of Nho Quan recently held. Nho Quan has nearly 30,000 people who are Muong ethnic people, and still preserve many traditional cultural features such as singing and dancing in the Muong language. Indigenous cultural factors and the trend of using rustic cuisine also contribute to meeting the trend of experiential tourism of tourists from all over the world.

Vice Chairman of Ninh Binh Provincial People's Committee Tran Song Tung said: ''With the determination to restore and develop tourism again, Ninh Binh focuses on directing and guiding functional sectors and tourism business units to open their doors to welcome tourists. customers ensure safety, adapt to the pandemic. Ninh Binh's goal is to become the tourism center of the country, turning tourism into a spearhead economic sector. However, the weakness of Ninh Binh tourism is that it does not have many attractive tourism products and services, lacks commercial areas, hotels and luxury resorts, and lacks professional human resources.

Change to adapt to the trend

Pristine limestone mountains containing geomorphological and geological values, surrounded by many valleys, lakes and rivers, have made up Trang An landscape complex, recognized by UNESCO as a "dual" heritage. . According to the assessment of Ninh Binh Tourism Association, the advantage of Ninh Binh tourism is that there are many tourism resources associated with history and culture such as: Trang An heritage, Hoa Lu ancient capital; Bai Dinh pagoda mountain spiritual tourist area; Tam Coc-Bich Dong is considered as "Ha Long on land"; Thung Nham bird garden; Van Long wetland nature reserve; Kim Son coastal biosphere reserve, Cuc Phuong National Park. Besides, the product group of festival tourism, traditional craft villages, agricultural tourism, associated with cuisine is also quite diverse. Those advantages and the determination of the party committees, local authorities,

According to the Market Department (VNAT), Ninh Binh currently ranks 10th in the ranking of Vietnam's tourism competitiveness index. However, Ninh Binh tourism has not made a breakthrough because of many limitations such as: Number of 4-star and 5-star hotels, number of hotel rooms, number of travel agencies, management personnel in accommodation facilities , eating low. The duplication of products in some tourist areas and attractions, the absence of entertainment services, shopping, and night economic activities are also difficult to entice tourists to stay for a long time.

For Ninh Binh tourism to develop sustainably, a representative of the UNESCO Office in Hanoi said that the locality should focus on diversifying tourism products and building themed tourism programs to connect destinations. , creating special experiences for visitors such as: eco-tours, cultural-historical-spiritual tours, resort tours, food tours, visits to traditional craft villages ... The expert group leader of the Swiss Sustainable Tourism Program, Mr. Douglas Hainsworth, also recommended: "Tourism development must focus on two main factors, namely the number of visitors and spending to build products. suitable tourism Ninh Binh has beautiful natural scenery, heritage, historical and cultural relics and many temples.If the tourism industry and businesses in Ninh Binh know how to combine nature with resources, it will create experiential tourism products that attract young people who are willing to spend at a high level."

A representative of Ninh Binh tourism industry said that it is trying to maintain its position as one of the top 15 destinations on the tourist map of Vietnam, making a breakthrough to increase the competitiveness of destinations by chaining, appropriate arrangement to create unique, attractive and distinctive products, and simultaneously implement many other solutions such as: Improving the efficiency of tourism promotion activities in the new period by digital conversion; develop products associated with the brand; develop applications and smart utilities to serve tourists... The authorities of Ninh Binh province have absorbed the opinions of experts and will realize it in the strategy of developing tourism into a city. key economic sector, building Ninh Binh into a national key tourist area. Along with that, the province needs to implement positive solutions such as: Strengthen the renovation of the state management of tourism; focus on directing tourism business units to well perform the task of ensuring safe conditions for disease prevention and control, while improving service quality, developing production and business activities; encourage organizations and individuals to invest in material and technical foundations in service of tourism; promoting activities to promote and promote the image of Ninh Binh tourism in the country and internationally; improve the quality of human resources and community consciousness in tourism development. That is the opportunity for Ninh Binh tourism to create attractiveness in competition, "take off" with Vietnam tourism. encourage organizations and individuals to invest in material and technical foundations in service of tourism; promoting activities to promote and promote the image of Ninh Binh tourism in the country and internationally; improve the quality of human resources and community consciousness in tourism development. That is the opportunity for Ninh Binh tourism to create attractiveness in competition, "take off" with Vietnam tourism. encourage organizations and individuals to invest in material and technical foundations in service of tourism; promoting activities to promote and promote the image of Ninh Binh tourism in the country and internationally; improve the quality of human resources and community consciousness in tourism development. That is the opportunity for Ninh Binh tourism to create attractiveness in competition, "take off" with Vietnam tourism.
* Le Hong

Nhan Dan Newspaper - nhadan.vn 

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