Destination NSW’s Sydney Love It Like You Mean It campaign, which kicked off the NSW Government’s CBD revitalisation program late last year, is an invitation to Sydneysiders to enjoy a rejuvenating staycation or a fun-filled day or night out to see a musical, a live performance or an exhibition; to shop, dine or visit one of the many attractions.
The campaign is now in market, including a new television commercial that debuted during the Australian Open broadcast at the weekend. The full campaign schedule includes radio, billboards, digital and social advertising and features a diverse mix of experiences and attractions right across Greater Sydney.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the NSW Government was committed to restoring vibrancy to Greater Sydney and helping businesses impacted by COVID-19 quickly get back on track.
“The more Sydneysiders who book a multi-day staycation in the city, or get out and enjoy a meal, a performance, indulge in retail therapy or visit the many attractions, the faster business confidence will be restored, as those tills start ringing again,” Minister Ayres said.
In a first for this Sydney campaign, the second wave of marketing activity will also include content released in Cantonese, Mandarin and Arabic to appeal to a wider audience through these community languages.
The first burst of the campaign in late 2020 directly generated more than 42,000 leads to Sydney business websites.
For Sydney travel inspiration, go to www.sydney.com/love-sydney.
Website: www.theholidayandtravelmagazine.blogspot.com.au
Destination NSW
https://www.destinationnsw.com.au/
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