Destination NSW has rolled out a new marketing campaign inviting Sydneysiders to Love It Like You Mean It by dining out, visiting an attraction, museum, gallery or national park, or having a staycation in the city.
Sydney. Love It Like You Mean It features experiences and attractions from all corners of Sydney through print, radio, social media, digital and YouTube advertising supported by extensive industry partnership activity.
Destination NSW CEO Steve Cox profiled the new marketing campaign – a rally cry to Sydneysiders - in his remarks at The Bradfield 2020 today, the hallmark event of The Daily Telegraph’s Bradfield campaign that drives conversation, ideas, debate and action on the future of Sydney.
Mr Cox joined Michael Cassel (CEO and Producer, Michael Cassel Group) and Ann Sherry AO (Executive Chairman, Carnival Australia) on the industry expert panel to discuss the vision for Sydney post pandemic.
As a pointer to The Bradfield 2020 at Sydney’s Luna Park today, Mr Cox was interviewed by The Daily Telegraph (view the article here) discussing the impact of international travel bans on Sydney’s visitor economy and encouraging Sydneysiders to get out and explore their own backyard.
“We’ve got over 100 beaches in Sydney, we’ve got the third busiest opera company in the world with Opera Australia, we have the deepest natural harbour in the world,” Mr Cox told The Daily Telegraph.
“There are just so many things for people to see and do. We encourage everyone to take their family and book a playcation in their own city.”
Visit Sydney.com for travel inspiration and to see the Sydney. Love It Like You Mean It campaign. Tourism businesses can get involved in the campaign by using images, logos, stickers and the hashtag #ilovesydney on their social media posts and other owned assets - click here for the toolkit.
Website: www.theholidayandtravelmagazine.blogspot.com.au
Destination NSW
https://www.destinationnsw.com.au/
https://www.destinationnsw.com.au/
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