Thursday, 9 April 2020

TRAVEL AND LIFESTYLE MEDIA MAKE ADJUSTMENTS DURING COVID-19

The COVID-19 pandemic is having a widespread impact on the Australian media landscape, forcing many outlets to either suspend or cease publication, or shift the focus of their content.

Several supplements in Nine’s The Sydney Morning Herald, The Age and The Australian Financial Review have been suspended, including Sophisticated Traveller, Luxury Magazine and Good Food.

Nine’s Traveller lift-out has also been suspended. However, Traveller will continue to publish inspiring content online to excite readers for when they can take a holiday again. Traveller has also launched a social media campaign “Don’t Dream It’s Over” with the hashtag #travellerAUdream to encourage readers to share their most inspiring travel photos.

News Corp Australia is suspending the print editions of its community newspapers across NSW, Victoria, Queensland and South Australia from 9 April due to the decline in advertising revenue during the COVID-19 pandemic. The news websites will continue to publish daily online only.

Local Western Sydney newspaper The Western Weekender will suspend its weekly print editions until 8 May, while digital operations will continue as normal.

Across the Tasman, New Zealand’s largest magazine publisher Bauer Media NZ has announced it will close its operations due to the “severe economic impact of COVID-19”. Its titles include The New Zealand Listener, Kia Ora, North & South, Metro, NZ Woman’s Day, New Zealand Woman’s Weekly and The Australian Women’s Weekly NZ.

Meanwhile, other publications have adapted their content, including Time Out which has now become Time In to reflect its new focus on helping people in Sydney find things to see and do while staying indoors. Australian Traveller has also re-assured its readers that, despite the travel restrictions, it will continue to keep them connected through regular updates and inspirational travel posts on its Facebook page.
Destination NSW 
https://www.destinationnsw.com.au/

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