TEQ will be partnering with Alipay for their Global Golden Week Campaign, driving awareness and increased visitor expenditure over the key holiday period from 1-7 October 2019, so make sure your business is ready to accept payment via Chinese payment platforms.
In the coming days, TEQ will provide additional information on how you can leverage this campaign for your business – be sure to check our website.
In the meantime, you can find a range of resources on our website that will help you better understand this key international market, including recently released videos that cover:
- The role of mobile payment in the China market
- Navigating the payment ecosystem
- Using payment platforms as a marketing channel
According to recent consumer research by Nielsen, Outbound Chinese Tourism and Consumption Trends, 91% of Chinese travellers indicated they would show greater willingness to spend and shop if overseas merchants accept Chinese mobile payment, therefore for Queensland tourism operators to accept Chinese mobile payment they increase the ability to maximise visitor spend from Chinese travellers
For tourism operators in Queensland, offering UnionPay, Alipay and WeChat Pay to Chinese travellers will
a) make them feel welcome,
b) provide payment convenience, and
c) encourage more expenditure.
More importantly, all three payment platforms provide marketing opportunities for tourism operators to directly target Chinese FITs. A number of resources have been developed to help Queensland businesses to maximise the spend potential of Chinese Travellers via Chinese Payment Platforms.
China Payment Toolkit & Payment Provider Checklist
Understanding Chinese Payment Systems:
A practical guide for tourism operators to understand Chinese payment ecosystems, how it works and how to get involved.
Unlock the Spend Potential of China Payment Platforms:
Snapshot of China payment ecosystem, key payment providers and how to get in touch.
China Payment Videos
The Role of Mobile Payment in the China Market
This video will introduce and explore Queensland’s inbound Chinese Market and the role of mobile payment.
Understanding Chinese Payment Systems:
A practical guide for tourism operators to understand Chinese payment ecosystems, how it works and how to get involved.
Unlock the Spend Potential of China Payment Platforms:
Snapshot of China payment ecosystem, key payment providers and how to get in touch.
China Payment Videos
The Role of Mobile Payment in the China Market
This video will introduce and explore Queensland’s inbound Chinese Market and the role of mobile payment.
Key Topics:
- The value of the China market
- Snapshot of inbound Chinese visitation to Queensland.
- Key market trends in China
- The role of mobile and travel
The Payment Ecosystem
This video will introduce and explore the Chinese payment ecosystem to assist Queensland tourism operators and local businesses who are interested in or are currently welcoming Chinese visitors and want to accept Chinese Payment Platforms.
Key Topics:
- The flow of funds from Chinese travellers to Queensland businesses
- The role of payment acquires and questions to ask
- How to get onboard with Alipay, WeChat Pay and UnionPay
Payment Platforms as a Marketing Channel
This video will introduce and explore Alipay and how the Queensland tourism industry can maximise the marketing opportunities to increase conversion.
Key Topics:
- Key functionalities of Alipay as a marketing channel
- Examples of merchant listings, coupons and the Alipay discover platform.
- How to maximise marketing opportunities and exposure for your business.
- How to connect with the consumer
China Payment Expos
Tourism and Events Queensland conducted a series of expos in Cairns and the Gold Coast to connect the Queensland tourism industry with the biggest online payment platform Alipay and financial services provider UnionPay to drive conversion and increase visitor expenditure.
Tourism and Events Queensland conducted a series of expos in Cairns and the Gold Coast to connect the Queensland tourism industry with the biggest online payment platform Alipay and financial services provider UnionPay to drive conversion and increase visitor expenditure.
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