Ayurbodha: The newest product of Kerala Tourism

'Ayurbodha', the newest product of the Kerala Tourism Development Corporation aimed at blending tourism and knowledge of Ayurveda, was formally launched by Kerala Tourism Minister Kadakampally Surendran at the World Travel Mart in London.

Under the initiative, the traveller can stay at any of the KTDC resorts in Kerala and learn about the ancient medicinal stream of Ayurveda. The focus would be on basic home remedies and diet regimes, Ayurvedic practices for the rejuvenation of body and soul, basics of ‘panchakarma’ treatment and the history and use of medicinal plants.

And the icing on the cake lies in the fact that the traveller goes back not only enlightened but also with a certificate for gaining knowledge of Ayurveda. “Ayurveda, as a wellness system and a mainstay tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for spending serene and peaceful holidays, our time-tested tradition of the ancient Ayurveda can enrich every visitor's experience,” Kadakampally Surendran said.

Ayurbodha will cover the best of locations of KTDC in Kerala, including the flagship ‘Samudra’ at Kovalam beach; Aranya Nivas, a jungle lodge at Thekkady situated inside the Periyar Tiger Reserve; the colonial era tea estate bungalow ‘Tea County’ at Munnar and the Bolgatty Island Resort in Kochi.