#MTVTRIPPERS WINS BEST CAMPAIGN

A collaborative marketing campaign to attract youth travellers to NSW has been awarded the Most Outstanding Advertising Campaign at this year’s Australian Subscription Television and Radio Association (ASTRA) Awards.

Designed in partnership with Destination NSW, the #MTVTRIPPERS campaign showcases NSW as an exciting, accessible and affordable destination for 16-34 year old travellers by leveraging MTV’s global reach.

The youth market continues to be a key growth sector for NSW, which received more than 1.1 million international youth visitors in the year ending December 2015. Click here to see the campaign.