Tourism Ireland launches new online film promoting the home town of U2

As U2’s iNNOCENCE + eXPERIENCE world tour comes to a close in Dublin this week, Tourism Ireland today launched a brand new online film, “U2 in Dublin – The Homecoming”, specially created to celebrate the band and to highlight their home city of Dublin around the world.

The film captures the atmosphere of the city and highlights some of the many places around Dublin associated with the band. It also showcases some of our tourist attractions, including the Ha’Penny Bridge, Georgian Dublin and The Little Museum of Dublin. The film urges viewers to come and discover Dublin for themselves: “why not visit Dublin, home of one of the greatest rock bands the world has ever seen”.

The “U2 in Dublin – The Homecoming” will be promoted on Tourism Ireland’s website, Ireland.com, which will attract about 16.5 million visitors by the end of 2015. Tourism Ireland is also sharing the film on social media – with its Facebook fans (3+ million fans worldwide) and Twitter followers (300,000+), and on its YouTube channel.