Thursday 5 November 2015

Grand Hyatt Melbourne Awarded Best Marketed Hotel – Accommodation

Grand Hyatt Melbourne is thrilled to have been awarded Best Marketed Hotel – Accommodation Division at the 2015 AHA National Awards for Excellence held on the Gold Coast on Monday September 14th.

This award demonstrates the success of Grand Hyatt Melbourne's marketing strategy, which is designed to build brand value and awareness while meeting the specific needs of the guest throughout all touch points.

“We are thrilled to have been awarded Best Marketed Hotel – Accommodation Division” says Ilan Weill, General Manager at Grand Hyatt Melbourne. “Our marketing efforts are focused on building loyalty through our brand with authentic connections, trust and experiences. Grand Hyatt Melbourne will remain fiercely true to the brand's vision to exemplify the pursuit of life lived grandly, unlocking the extraordinary in every moment, big or small.”

Building and differentiating the brand position of Grand Hyatt Melbourne is fundamental to increasing brand preference and ensuring a multichannel marketing approach is utilised throughout all marketing campaigns including social and digital platforms.

Grand Hyatt Melbourne

Grand Hyatt Melbourne is the city's centre of luxury, perfectly positioned on Collins Street in the heart of the CBD amongst Melbourne's bustling shopping, dining and theatre scene. The hotel offers an unrivalled experience and includes 548 guest rooms and suites, spectacular upper and lower lobbies, the exclusive Grand Club Lounge, Collins Kitchen restaurant, Ru-Co bar, City Club – Australia's largest hotel gym and an innovative premium events venue – the residence. Grand Hyatt Melbourne continues to be recognised as one of the city's most superior five star hotels, an iconic Melbourne property and a world-class hospitality provider.

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