In its second year, the exhibition aims to bridge the gap between travel suppliers and buyers, connecting industry stakeholders in one location and providing a key forum for education and networking.
With over 90 travel brands exhibiting and a much greater registered visitor base compared with the same time last year, the 2015 exhibition is set to be bigger and better than in 2014.
A great diversity in exhibitors has drawn a large number of quality buyers who will have the opportunity to experience new products and services for the first time, as well as learn from and engage with leading industry speakers and like-minded professionals.
A series of educational seminars led by various industry leading experts is set to please.
Visitors can expect to see well-known figures from TripAdvisor, Facebook and DFAT along with a number of other leading experts including Simon Hillier, Owner of Get There Writing Services who will lead the session ‘(Get Googled!) Smart SEO for travel businesses.’
Simon says, “Over 80% of people find local businesses via the internet and most of them do it using search engines like Google”…“Good SEO can give you a big advantage over your competitors, but to do that you need to know the latest rules and tactics.”
Simon has been web copywriter, web content consultant and web writing trainer for 17 years. Prior to that, he worked as a travel agent. In the late ’90′s to early noughties helped launch and worked with e-commerce trailblazers lastminute.com.au and travel.com.au, where his weekly newsletters were read by almost half a million travel addicts.
Simon further explains his session, “Travel is such a competitive industry. So it’s really important to be in front of potential customers at that moment they’re looking for services you can provide”…“I plan to break SEO down into easy to understand language. I want give travel agents some practical, achievable steps they can take away to improve their search ranking and attract more good business.”
The Travel Industry Exhibition takes place at Luna Park Sydney on Thursday 16 to Friday 17 July.
All seminars are free to attend on a first-come-first served basis.
Networking drinks will provide a welcomed reprieve for exhibitors and visitors alike, on the first day on the show between 5pm and 6pm. Visitors are strongly encouraged to pre-register their attendance to the exhibition by visiting www.travelindustryexpo.com.au or calling 02 9556 7985.
No comments:
Post a Comment