SOUTH COAST CAMPAIGN SUCCESS

South C last

The South Coast’s ‘Unspoilt’ tourism marketing campaign has contributed to record increases in domestic visitor numbers to the South Coast, according to National Visitors Survey (NVS) data. The South Coast is Regional NSW’s second top market for visitors, nights and expenditure.

In 2014, the South Coast received more than 3.3 million domestic overnight visitors who stayed more than 11.1 million nights and spent more than $1.5 billion in the region.

These figures were the highest achieved by the South Coast in the last five years, an increase of 19% on visitors, 7% on nights and 16% on expenditure since 2010.

The ‘Unspoilt’ campaign was developed by the South Coast Regional Tourism Organisation, the local government areas of Shellharbour, Kiama, Shoalhaven, Eurobodalla and Bega Valley Shire, and the NSW Government’s tourism and major events agency, Destination NSW. The campaign is one of the many great success stories to come out of the NSW Government’s Regional Visitor Economy Fund, showing the economic benefits of working with RTOs and the local industry to highlight the great experiences on offer in regional NSW.