MURRAY WINTER CAMPAIGN

Murray River

A new tourism campaign targeting young couples and families to take a short break right now to the Murray region has just been launched. The campaign was developed by Destination NSW, Murray Regional Tourism, Tourism Victoria and regional stakeholders.

The campaign uses social media and interactive videos to highlight the area’s key experiences which include food and wine trails, historic walking tours, lakeside towns and national parks.

Minister for Trade, Tourism and Major Events Stuart Ayres said the campaign is a prime example of the strategic projects being undertaken by the industry as a result of the Regional Visitor Economy Fund (RVEF) program.

“The Murray campaign creatively demonstrates what can be done to promote tourism with the help from NSW Government funding and our commitment to supporting the industry to help grow visitation across Regional NSW,” Mr Ayres said.