Great Southern Touring Route Launches China Digital

Great Southern Touring Route

CONNECTING DIRECTLY TO THE CHINESE TRAVELLERS In an industry first, GSTR partner products now have a direct line of communication to Chinese independent travellers and the travel trade. The mobile-enabled www.greatsoutherntouring.cn, which was launched at ATE, provides partners with a digital platform housing regional and product information for the route, in simplified Chinese. The website is a planning tool for the fast growing self drive market out of China, providing driving and safety tips, maps with petrol stops and specialised itineraries.

GSTR now has a Weibo account. Follow us here - 澳大利亚大南部自驾游。

Stay tuned for details on more exciting updates to the website and to the broader digital programme that will offer partners more ways to connect directly to our fastest growing international market.