To get involved, fans of WA are encouraged to tag their Instagram images and other social media content using a new hashtag #thisisWA, or tagging @westernaustralia.
Photos and stories from fans and followers who use the hashtag will be turned into an inspiring visual story board and shared on westernaustralia.com.
The Instagram account was launched with the help of prolific Australian Instagrammers, Lauren Bath and Garry Norris, who recently visited the Kimberley region and captured its magnificence by boat, plane and on foot.
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