Expanded Association Days @ IT&CMA Draws Interest From Association Executives, Professionals, and Destinations CVBs

IT&CMA’s expanded Association programme now takes place over 2 days from 1 to 2 October. Collaborating with new partners MPI and World PCO Alliance amongst loyal and long-time supporters Australasian Society of Association Executives (AuSAE), Canadian Society of Association Executives (CSAE) and International Congress and Convention Association (ICCA).

Successfully drawing industry professionals and executives from across the region, the Association Days @ IT&CMA that commences today includes curated educational forums, destination presentations, business appointments, and networking sessions.

“Associations’ professional development and community or customer engagement have transformed over the years. This tailored platform enables me to learn and integrate my new knowledge into our core operations which will definitely benefit my Association’s sustainable growth and innovation,” said Association participant Enrique I. Florencio, Certified Sustainability Assurance Practitioner, Knowledge Management/ Events Management of Association of Development Financing Institutions in Asia and the Pacific (ADFIAP).

Destinations leveraging on this platform to reach the Association sector include Macau, Taiwan, Thailand, and Switzerland. Being able to share in person the facilities, appeal factors and support available to Associations is a valuable aspect of the destination presentations at Association Days @ IT&CMA. Said first-time exhibitor and Association destination presenter Dominique Oi, MICE Manager Southeast Asia of Switzerland Tourism, “Switzerland has significant appeal as a venue for any Association event. We are excited about this opportunity to share the various cities that make excellent destination choices in terms of facilities, infrastructure, as well as pre- and post-event leisure activities.”

Forum topics curated to provide attendees with an in-depth understanding of association management include, “From Asia to Europe: The Role of a PCO in Association Meetings”, “Looking Further, Going Farther”, “Learning from Success: Association Meetings in Thailand”, “Adding Value with Sustainable Events” and feature knowledgeable speakers from various associations and corporates like Australasian Society of Association Executives (AuSAE), World PCO Alliance, MCI Group, and Ovation Global DMC.

Robin Lokerman, President of MCI Group, Asia-Pacific, one of the largest association management companies in the world shared, “As associations are seeing the increased need to go global in the search of new customers, one of this year’s topics discussed in-depth about professionalising themselves, and then how they can start serving members outside of their traditional countries.”

Per Ankaer, President of World PCO Alliance and Managing Director of ICS Denmark, who is also a speaker, noted, “Association Days @ IT&CMA is a fantastic opportunity for the industry to connect. By bringing together everyone from Associations to suppliers and PCOs like us, the event encourages mutually beneficial knowledge and business exchange.”

Darren Ng, Managing Director of TTG Asia Media remarked, “The Associations segment is a key one for the MICE industry with CVBs and corporates eager to tap on the potential and demand. IT&CMA has seen considerable success with our comprehensive Association Days @ IT&CMA to deliver these much sought-after Association executives and professionals.”

For more information, log on to www.itcma.com | www.corporatetravelworld.com