TripAdvisor awards Certificate of Excellence to nearly 18,000 hospitality businesses in Asia

TripAdvisor, the world’s largest travel site, announced the 2014 Certificate of Excellence award recipients. A total of 17,852 hospitality businesses in Asia have been awarded this year. Now in its fourth year, the award celebrates hospitality excellence and is given only to establishments – eateries, accommodations and attractions – which consistently achieve outstanding traveller reviews on TripAdvisor.

Establishments across the globe are awarded the Certificate of Excellence and represent the upper echelon of businesses listed on the website. As of this year, holiday rentals are now also eligible to receive the award.

Top 10 countries in Asia with the highest number of Certificate of Excellence Winners: 1. India, 2. Thailand, 3. Japan, 4. China, 5. Indonesia, 6. Vietnam, 7. The Philippines, 8. Malaysia, 9. Cambodia, 10. Sri Lanka

While India, Thailand and Japan top the list of Asian countries with the highest number of Certificate of Excellence winners, the Maldives has been revealed as the Asian country where visitors are most likely to find a TripAdvisor Certificate of Excellence winner1, followed by Cambodia and Sri Lanka.

Top 10 countries in Asia where travellers are most likely to find a Certificate of Excellence winner: 1. Maldives, 2. Cambodia, 3. Sri Lanka, 4. Nepal, 5. Laos, 6. Bhutan, 7. Vietnam, 8. Myanmar, 9. Thailand, 10. Mongolia

“TripAdvisor is pleased to honor exceptional hospitality businesses for consistent excellence,” said Marc Charron, President of TripAdvisor for Business. “The Certificate of Excellence award gives top performing establishments around the world the recognition they deserve, based on feedback from those who matter most – their customers. From Australia to Zimbabwe, we want to applaud exceptional hospitality businesses for offering TripAdvisortravellers a great customer experience.”

When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honorees that takes into account reviews ratings. Businesses must maintain an overall TripAdvisor bubble rating of at least four out of five. Volume and recency of reviews, as well as a business’ tenure and popularity ranking are also factored into the algorithm.

According to a recent PhoCusWright studyof 12,225 respondents from around the world, TripAdvisor awards can tip the scale for businesses and help set them apart from their competitors: 65 percent of respondents are more likely to book hotels that receive awards from TripAdvisor2.

Winning properties can showcase their success a number of ways, including displaying the Certificate of Excellence at their establishment, displayingthe award ontheir website or by promoting the achievement locally.

For more information on the Certificate of Excellence program as well as access to promotional services and tips for successful PR campaigns, please visit the TripAdvisor Management Centre.