Winemaker Justin Lane Shares his View on the Transformation of Adelaide in New Short Film

Adelaide's quirky and unassuming facets are uncovered by pioneering winemaker Justin Lane in a stunning short film released by the South Australian Tourism Commission today.

Taking viewers on a journey of his own personal Adelaide tale, Justin tells an unexpected story of a city that is heading down a new path, in this bespoke and emotive production.

Just like Adelaide, Justin breaks convention with his winemaking, forgetting traditional blends, stuffy regionalism and predictable varieties to take his wine into the post-modern era.

"The people of Adelaide aren't afraid of change. In fact, we thrive off it. We know good change doesn't come easy and we're not afraid to commit and surrender to it," says Justin.

Visually decadent, viewers absorb the rich and quirky imagery of Justin's vinification process as he tells of the warm camaraderie amongst Adelaide people, the authenticity of new business offerings and the real sense of Adelaide transformation into a great city.

The final in the new two-part series released to support the announcement of Adelaide as a 'top 10 city' to visit by Lonely Planet, Justin's story is a complementary contrast to that of Adelaide born She Can DJ winner, Minx. Together the films showcase the multifaceted personality of Adelaide to prove visitors really can expect the unexpected.

This series establishes Adelaide as standing proudly apart from other Australian cities. It's not trying to be Sydney or Melbourne; it has its own personality and quirky elements. With so much passion, there are far more than two proud Adelaideans who can't want to share their part of the world with you - so if you ask, chances are you'll get more of answer than you bargained for.

To view Justin's short film, please visit the South Australian Tourism Commission's YouTube channel here -http://www.youtube.com/user/southaustraliatravel