Tourism Malaysia’s Director General Dato’ Mirza said, “Malaysia is very well positioned to capture the growing global travel demand for Asian destinations, which is expected to grow by three to four per cent in 2013 – as investors, businesses and tourists savour Malaysia’s natural beauty and multicultural heritage as well as our truly unique multiracial cuisine. No other country in the region combines the best of traditional and contemporary Asia as we do. As our tag line says — Malaysia is Truly Asia and we welcome everyone to come to Malaysia to visit, live, work or play, especially as 2014 has been declared Visit Malaysia Year.”
Malaysia is aiming at attracting investors, operators, partners, and talents to participate in positive growth. Several incentives through the Malaysian Tourism and Economic Transformation Programmes support Malaysia’s ambitions, including a 100% foreign ownership for tourism projects.
In recent years Malaysia has successfully encouraged and extended its travel repertoire via an influx of international brands such as Legoland, Hello Kitty Town, upcoming W Hotels and Fox Century Studio’s theme park as well as tapping expanding consumer wallets via shopping destinations such as Johor Premium Outlets in the southern region of the country.
Malaysia’s infrastructure and assets regularly receive international appreciation, from Kuala Lumpur ranked fourth best shopping city by CNN Travel to Malaysia Airlines named Asia’s leading airline at the World Travel Award 2013 in October this year. Aside from visiting or investing in Malaysia, the country is also known as a hot spot for long-stay visitors and retirees.
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