China National Tourism Administration (CNTA) has made “Beautiful China” the tag line of its tourism and introduced a new global brand logo. With an overall look as a stamp, the new logo integrates modern messaging with the ancient Chinese art form of calligraphy. The hieroglyph in the background means “travel” in ancient Chinese language, which shows a flag guiding a couple around. The blue color represents the sky, delivering China tourism’s concepts - vitality, harmony and green travel. The red color gives tribute to the Chinese civilization that has been going on for thousands of years. Illustrating an international vision, the “Beautiful China” logo represents China’s promising and welcoming tourism industry.
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