TTG Events has teamed up with world leading association & event management company MCI Group to bring Association Day as well as an education segment on incentive travel to each of the three IT&CM Events in Shanghai, China (IT&CM China), Delhi, India (IT&CM India) and Bangkok, Thailand (IT&CMA and CTW Asia-Pacific).
“Association Day was born in recognition for the
need of a focused and comprehensive association executive programme consisting
of tailored education, networking and structured business engagement sessions
for association decision makers. Exhibitors at the IT&CM events are also
very eager to explore business opportunities with association buyers.” said Mr.
Darren Ng, Managing Director for TTG Asia Media. “In addition, all three
IT&CM events are committed to strengthening their relevance and appeal to
Corporate Travel professionals – another pivotal buyer group that our
exhibitors are looking to meet. Our partnership with MCI Group will go a long way
in achieving this duo-prong objective.
MCI Group will be lending its expertise to two half-day
educational tracks. Topics will be catered specifically to attending association
buyers and corporate travel professionals focused on Incentive Travel/Performance
Improvement . The educational tracks for these two delegate groups will run concurrently
alongside each other, with allocated slots for business appointments and
networking with exhibitors at the event.
Familiar with organising
educational programmes the world over, MCI Group views this partnership as a
major opportunity to engage association and corporate travel executives and
discuss the growth of their industry in Asia.
“Through the very nature of their job, association and
corporate travel executives are isolated and have limited opportunities to
interact and meet with peers who face the same strategic and operational
challenges and issues. Each IT&CM Association Day and incentive travel education
segment by MCI Group offers a unique opportunity for these association buyers and
corporate travel executives to network with like-minded professionals and share
issues and concerns they have in their own organisation, and learn best
practices from experts in the field.” explains Robin Lokerman, President Asia
Pacific & Americas of MCI Group.
He adds, “MCI group is looking to educate
association buyers and corporate travel executives on best practices in
association and incentive travel management respectively and the latest trends in
Asia during our two half-day tracks. Expect a highly interactive programme
focusing on key Asian issues of immediate concern and relevance. From a keynote
session, to expert panel discussions of clients and round-table discussions,
the different meeting formats employed will allow all participants to
contribute and learn.”
Through this partnership,
MCI Group now joins Global Business Travel Association (GBTA) as the second
organisation to contribute towards the IT&CM events’ corporate travel
education programme.
The Association
Competency Course for Professional Association Executives conducted
by the Australasian Society of Association Executives (AuSAE) and Canadian
Society of Association Executives (CSAE) will continue to be offered at
IT&CM China and IT&CMA and CTW Asia-Pacific as part of its Association
Day programme.
In its inaugural year, each
Association Day is expected to see some 40 international and local association professional
attending.
Each IT&CM event value adds differently as the profile mix of attending
exhibitors and buyers are different. IT&CMA and CTW Asia-Pacific is
regional and international centric, while IT&CM China and IT&CM India
places a balance mix of international and domestic Chinese and Indian delegates
respectively.
The first Association Day and Corporate Travel
education programme will take place at IT&CM China 2013 on 18 April 2013.
More information on these events will be released in the upcoming weeks.
For more information on the IT&CM events, please visit the
following respective websites:
IT&CM China www.itcmchina.com
IT&CM India www.itcmindia.com
IT&CMA and CTW Asia-Pacific www.itcma.com
| www.corporatetravelworld.com
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