NATAS to Lead Missions

The National Association of Travel Agents Singapore (NATAS) has taken over the lead in giving Singapore a face at some major travel tradeshows this year, following the Singapore Tourism Board's (STB) move to cut back on its tradeshow presence.  Inbound players are worried that this may be symptomatic of STB’s gradual withdrawal of local trade support. STB’s decision to skip major tourism events such as GIBTM, WTM and ATM in 2011 struck a raw nerve with the trade and many have interpreted the move as a snub. According to a statement from STB to the Daily, attendance at AIME, ITB Berlin, IMEX Frankfurt and IMEX America in 2012 have been confirmed to date, fewer than last year, when the NTO chose to exhibit in at least eight major tradeshows. NATAS’ initiative, which is being evaluated, is spearheaded by Samson Tan, CEO of travel group GTMC Holdings and a member of the association’s inbound sub-committee. It will see eight to 10 travel companies, three to four attractions and up to 10 hotels heading to key trade events such as ATM, WTM and CITM under the NATAS banner this year. Participation rates are expected to be slightly higher than what STB charges – between S$3,500 (US$2,708) and S$9,000 depending on location – as NATAS does not have pockets deep enough to subsidise trips.