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Swiss-BelHotel International |
The Swiss-BelHotel International will feature at the Arabian Travel Market (ATM) for the first time this year. In doing so it has announced the opening of four new hotels for Middle East portfolio; a duo of Oman
signings, foothold in Saudi Arabia, and an exciting four-star property earmarked
for Iraq as reconstruction drives demand for quality accommodation
The first to be developed will be The Beach Bay Hotel
by Swiss-Belhotel Muscat; a 32-room boutique property located in the heart of
the Omani capital’s diplomatic quarter. The property will complete its
reflagging programme in June 2012 and will offer two restaurants, meeting
facilities and easy access to the nearby Shatti Al Qurum pristine Beaches.
Staying in Oman, a deal to develop a new Swiss-Belexpress
Muscat, located in the central business district with 95 guestrooms, has also
been signed. The property is scheduled to open in Q1 2013. Just a 15-minute
drive from Seeb International Airport, it will offer a deli-coffee shop and
express business centre.
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Beach Bay Hotel Sharma |
Elsewhere in the Gulf States, the group has more recently
signed landmark resort property – the Swiss-Belresort & Spa Sharma –
located in the emerging Tabuk region northwest of the Kingdom of Saudi Arabia
on the Red Sea. The resort is being developed in phases featuring the main
hotel building, 27 fully fitted apartments, 17 day-use cabins and the All Day
Dining restaurant set to open in late 2012, with phase two comprising 24
apartments Banqueting and Conference centre, SPA & Leisure facilities to be
completed late 2013.
The Saudi resort will target the fast growing domestic
leisure tourism and will offer a dedicated marina with a comprehensive diving
centre incorporated into the resort’s footprint. It will feature a ladies beach
club and spa built amidst lush landscaping including private BBQ areas,
swimming pool and water features. Complementing facilities and services will
also include a permanent conference and banqueting marquee, and a mosque on
site.
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Gavin Faull |
Gavin Faull, President and Chairman, Swiss-Belhotel
International, says both Oman and Saudi Arabia are key growth markets for the
brand: “The addition of two new properties in Oman is confirmation of how
strongly we believe in the continued economic growth of the Sultanate and the
dynamic national programme put in place to promote large scale quality tourism.
“Our first venture into the Kingdom is a direct response to
the Saudi government’s significant investment into nationwide tourist
infrastructure and targets new emerging regions for tourism and hospitality.
“Swiss-Belhotel International is expanding rapidly on a
global scale, with almost 25 new development projects in the Middle East and
Asia Pacific and expectations of realising a hotel portfolio of close to 100
hotels by the end of 2012. Based on the success of our existing properties in
Kuwait and Qatar, this region is a focal point for the brand moving forward,”
he explained.
Completing the quartet of announcements, Swiss-Belhotel’s
fourth project in the Middle East is a 108-key town centre property in the
rapidly expanding city Erbil, in northern Iraq.
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Swiss-Belhotel Erbil |
“We have eyed Iraq for quite some time and this hotel is
essential addition to our strategic development plans for the Middle East. The
team is aggressively focusing on new developments in this region and to soon
open our first property in this historic city in Iraq is another milestone for
the company,” remarked Faull.
Swiss-Belhotel Erbil, which is due to open in 2013, is a
five-minute drive from the city’s international airport, and in close proximity
to the central business district as well as major local attractions and retail
centres.
Facilities will include an all-day-dining-restaurant and
bar, lounge, deli, speciality restaurant, pool bar, rooftop shisha lounge,
300-square-metre meeting space, business centre, boutique and travel agency.
Recreational facilities include a swimming pool and 285-square-metre
state-of-the-art spa and fitness centre with a hammam facility.
“Erbil is a historic city and the up-and-coming capital of
Kurdistan, as well as being home to many government agencies as well as a
growing number of international companies involved in the country’s
regeneration programme, which presents exciting opportunities within the
hospitality sector, and for recognised quality-driven international brands such
as Swiss-Belhotel,” said Magdi Samman, Regional Director of Operations & Development,
Swiss-Belhotel Middle East.
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Swiss-Belhotel Plaza Kuwait |
Swiss-Belhotel International currently manages the
Swiss-Belhotel Plaza Kuwait, a four-star 153-room property located in the Safat
central business district; and the 165-room Swiss-Belhotel Doha, situated
directly opposite the popular Museum of Islamic Art and within walking distance
of the city’s vibrant Corniche and Souk Waqif.
Furthermore, the international hospitality company also
presently operates six deluxe midscale resorts throughout Indonesia, Malaysia
and Vietnam.
“Swiss-Belhotel International has grown steadily despite
turbulent political and economic times in many of the regions. We have grown by
listening to our investors, gauging local issues and opportunities and
delivering on our guests’ expectations. Through all this growth our philosophy
has been constant: to enfold our guests, exceed their expectations, and drive
financial success.” added Faull.
Swiss-Belhotel International
Swiss-Belhotel International is a rapidly expanding
international management company with over 80 hotels, resorts and projects
globally. Founded in 1987 and headquartered in Hong Kong (SAR), Swiss-Belhotel
International manages properties in the Asia-Pacific and the Middle East
including China, Vietnam, Phillippines, Malaysia, Indonesia, Australia, Iraq,
Kuwait, Oman, Qatar and Saudi Arabia. Swiss-Belhotel International has twice
been awarded Indonesia’s Leading Global Hotel Chain 2010/2011 and 2011/2012,
and most favourite 4-star hotel. Swiss-Belhotel International’s rapid expansion
will see substantial growth in the Middle East as well as a focus on growth in
China. For more information, please refer to the Group website,
www.swiss-belhotel.com.
For more information contact:
Thomas Billinghurst,Account Executive, Shamal Marketing Communications,Dubai, United Arab Emirates
Email: Thomas@smc-pr.com