Monday 28 May 2018

New research reveals record visitation to Centennial Parklands

Centennial Park
New research reveals record visitation to Sydney’s Centennial Parklands with an impressive 55% growth to Centennial Park, Queens Park and Moore Park in a short three-year period.

Announced on Centennial Park's 130th Birthday anniversary, the research also reveals customer satisfaction rates are at 94% with visitors choosing to spend their time at the three parks for scenic walks, exercise, attending an event, or relaxing at a barbecue or social gathering.

Australian research specialists, Taverner Research, conducted the Parklands’ research in 2013 and the two waves of testing in 2016 which confirmed:
  • 55% visitation increase in three years – from 20 million to almost 31 million
  • 94% of customers were satisfied with their visit and experience at the Parklands.
  • Of those 31 million visits:
  • 49% visited Moore Park
  • 41% visited Centennial Park
  • 30% visited Queens Park
  • 54% visit at least once a week.
Changing trends include an increase in younger visitors (<35 2013="" a="" and="" are="" as="" br="" destination="" location="" now="" old="" parklands="" pass="" rather="" seen="" since="" than="" the="" through.="" to="" years="">
The research also found that people value Centennial Parklands for its nature and beauty, landscape, environmental value, a place to spend time with others and a place of entertainment.

Executive Director of Botanic Gardens & Centennial Parklands Kim Ellis said, “For 130 years Centennial Parklands has provided a haven for Sydneysiders, visitors and wildlife alike and are recognised as some of the most historical and culturally-significant public spaces in Australia.”

Today these three parks play a critical role in Sydney’s green infrastructure and providing health and well-being of Sydney-siders and its visitors. This research supports and verifies the work and funding we have invested to make Centennial Parklands a world-class destination”.

Since 2015, nearly $28 million has been invested into upgrading heritage assets, facilities, sports fields, horticulture, education, volunteering and programs across the board. The incredibly-popular Ian Potter Children’s WILD PLAY Garden, Fearnley Grounds and the new accessibility upgrades and Driving Range at Moore Park Golf has seen numbers soar to the Parklands.”

Centennial Parklands is now a destination rather than seen a location to pass through.

View the new Visitation Infographic here.
<35 2013="" a="" and="" are="" as="" br="" destination="" location="" now="" old="" parklands="" pass="" rather="" seen="" since="" than="" the="" through.="" to="" years="">
<35 2013="" a="" and="" are="" as="" br="" destination="" location="" now="" old="" parklands="" pass="" rather="" seen="" since="" than="" the="" through.="" to="" years="">Many enhancements to Centennial Parklands, including The Ian Potter Children’s WILD PLAY Garden, have been made possible by Centennial Parklands Foundation. The Foundation an independent charitable organisation established by Centennial Park and Moore Park Trust to raise funds and awareness to support and enhance the three magnificent parks of Centennial Parklands. Now in its 20thyear, the Foundation proudly continues this important work by raising money to safeguard the Parklands’ environment, extend education programs and protect the Parklands’ heritage.

To celebrate 20 years, the Foundation has launched Phase II of The Celebration Steps. Join other Park lovers by donating to a personally engraved paver to be laid in iconic Centennial Park. All funds raised will go towards a birthday gift for Centennial Park.

www.centennialparklands.com.au

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