NSW Minister for Tourism and Major Events Adam Marshall said the initiative is part of the $1.8 million agreement between Singapore Airlines and Destination NSW to boost tourism across the State.
“The South Coast represents one of the many regional destinations within a short drive from Sydney and Canberra for Hong Kong visitors to explore, and this activity with Flyagain.la will not only leverage our strategic partnership with Singapore Airlines, but help place the beautiful South Coast on top of more traveller’s must-see lists,” Mr Marshall said.
Flyagain.la is an online travel show distributed to audiences in Hong Kong and Macau via Facebook.
The campaign will promote travel to regional NSW via Singapore Airlines’ Canberra and Sydney services.
Filming took place in Merimbula, Narooma, Montague Island, Jervis Bay and Wollongong over three days during April.
PHOTO: Honeymoon Bay, Jervis Bay. Credit: Jervis Bay Wild