Friday, 19 May 2017


More than 190 international buyers will set off tomorrow on a familiarisation trip to regional NSW, continuing their ATE journey.

Destination NSW Chief Executive Officer Sandra Chipchase said in addition to Sydney, delegates are getting the opportunity to explore other NSW destinations, spreading the benefits of ATE around the State.

“As the business end of ATE comes to a close, delegates can look forward to experiencing NSW first-hand through our post-ATE familiarisation program which showcases the impressive diversity of tourism products on offer,” Ms Chipchase said.

Developed in partnership with industry, the NSW familiarisation program provides export-ready tourism businesses with the chance to showcase their products, attractions and experiences to international buyers, who in turn promote these businesses to their customer bases around the world.

The post-ATE familiarisation program includes itineraries in the Blue Mountains, North Coast, Country and Outback NSW and will wrap up on 23 May.

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