Friday, 19 May 2017


A co-operative marketing campaign to drive visitation to Sydney and regional NSW has won ‘Australia & New Zealand Campaign of the Year’ at the Expedia Media Solutions 2017 Asia Pacific (APAC) Partner Awards.

Presented to Destination NSW’s Chief Executive Officer Sandra Chipchase at ATE, the Awards acknowledge campaigns that demonstrate innovation, creativity and achievement in travel marketing.

Ms Chipchase said the campaign’s success was a great example of what can be achieved through collaboration.

“For the award-winning campaign, Expedia developed a bespoke digital hub that featured inspirational videos and images alongside recommended hotels, allowing audiences to instantly book their Sydney or regional NSW holiday.”

“The campaign was a success in driving strong business leads to featured hotels and travel to Sydney and regional destinations, including the North and South Coast, Hunter, Blue Mountains, Central Coast, Orange and the Southern Highlands.

To see the campaign, go to

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