Sunday, 16 April 2017
Tourism Thailand Launches Domestic Social Media Campaign
TAT on Friday kicked off its new tourism campaign, Tiew Thai Teh (Travel Thai Cool), which engages social media influencers — mainly young celebrities and internet stars — to convince Thai tourists to travel more domestically.
TAT governor Yuthasak Supasorn said: “I believe this Tiew Thai Teh campaign will create travel awareness among more than 10 million Gen-Y people. We expect to grow domestic travel during the coming long holidays in April and May by 10%,” he said.
Full story at Bangkok Post.