Wednesday, 5 April 2017

Tourism forum told industry is vital for WA

Tourism Minister Paul Papalia, in his first address to the industry, recognised the importance of tourism to the State’s economic future.

Mr Papalia congratulated Tourism WA and other peak tourism industry bodies for collectively elevating the status of tourism in the minds of the State’s decision makers.

“They have put in the front and centre of the minds of politicians of this State the need to support and really fight for tourism and give that sector as much opportunity as it can and right now that’s vitally important,” he said

Tourism WA Chairman Peter Prendiville recognised the new Government for committing $425 million over five years for events and marketing.

“Our primary goal is to get visitation into the State using events and marketing,” Mr Prendiville said.

“We had a gap in our whole holiday and leisure sector all the way through the mining construction boom and we need to reinvigorate that sector.”

Mr Prendiville recognised that changing economic conditions meant many businesses were finding things tough but Tourism WA was focused on attracting visitors to WA.

“We need to make sure we get the best outcomes from this unique opportunity that has transformed Perth from what it was five years ago to an international destination that is exciting.

“We have brand new hotel rooms, a new Elizabeth Quay, new stadium and natural resources in our regional areas, particularly in the north and the south, that are world class and we have to promote that.”

Driving visitation would be Tourism WA’s main focus for 2017 and beyond, according to CEO Gwyn Dolphin.

Mr Dolphin said there were many great opportunities in the pipeline including Qantas’ non-stop flights between Perth and London, the opening of Perth Stadium, corporate and incentive travel and international education, which would form an important part of the agency’s strategy to attract more visitors.

“The agency’s key focus moving forward is attracting more and more visitors to WA through our marketing and event activity and our destination development,” he said.

“By delivering more visitors we will continue to support the State’s economic growth and help create jobs.”

To view the presentation visit our Latest presentations page.

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