Before todays Showbag came the Sample bag. This was first introduced as a means of advertising by retailers. It was simply a means of a free giveaway or sample or two, given in the hope that people trying the product for free would like it so much that they would then go and buy it in the shops.
These Sample bags were very popular with show-goers. Many visitors collected so many that it was difficult to carry them all home!
In the heritage Pavilion at this years Sydney Royal Easter Show is a display of some of the 450 Showbags the Royal Agricultural Society of NSW has collected over the years. The oldest Showbag dates back to 1929. This is the worlds largest collection of Showbags. (They are always on the lookout for other Showbags to add to their collection,)