|Policemen dance during the launch |
of the “Happy Zone” program
The Good Host Programme provides extra training for public and private sector employees through seminars that impart new ways of improving tourism products and services.
Knowledge sharing and practical training will also be used to teach participants on how to impress visitors and exceed their expectations about Thailand and its offerings.
Full story at TTG Asia.
Meanwhile, with mascots dressed as smiling fish and a police rock band, authorities launched a “Happy Zone” at the weekend to improve the image of a city notorious for sex tourism.
Stung by foreign headlines portraying the seaside resort of Pattaya as “Sin City” and “The World’s Sex Capital”, Thailand’s government has begun a new effort to re-brand it.
But the contradictions in Pattaya highlight Thailand’s challenge in tackling a side of its tourist industry that remains economically vital while being officially excoriated.
“I want people to see that we are not like what they say. We are not allowing prostitution in these entertainment places,” provincial governor Pakkaratorn Teianchai told reporters on the infamous Walking Street in Pattaya, southeast of Bangkok.
Full story Channel NewsAsia.