Hosted by the Association for Data-driven Marketing & Advertising (ADMA) and AIMIA, Digital Industry Association of Australia, the one-day event goes beyond traditional marketing parameters to embrace elements of customer experience, product innovation and implementation and more. Three targeted event streams will delve deep into technology and how it has transformed customer reach, marketing performance and customer experience.
Attendees will include senior professionals from across marketing and advertising, digital, product, social media, data and analytics, UX and UI, as well as a broad range of technologist functions.
In a major coup for Australian digital leaders, international headline speakers include Florian Reichelsdorfer, Global Director Entertainment & Influencer Marketing (EIM) at adidas who will share his insights into holistic EIM strategies, and Andres Sosa, Co-president – Sales, Marketing & Creative at THE OUTNET.COM (YOOX NET-A-PORTER GROUP) who will share digital content strategies for high-performance growth.
Ahead of his keynote at Techmix, Reichelsdorfer provided insight into his presentation which will draw from his experiences at adidas over the past decade.
“In addition to talking about digital and social marketing amplification through entertainment and influencer marketing, I will give holistic insight on where online and offline meets, and how entertainment and influencer marketing is positioned within the adidas brand.
“adidas has a long history with influencer marketing that can be traced back to founder, Adi Dassler and the brand’s relationship with athletes and pop culture icons, including Muhammad Ali and Bob Marley. Since the beginning, adidas has proudly embraced cultural influencers and consumer behavior to inspire brand engagement,” said Reichelsdorfer.
With a diverse background, Sosa will have valuable cross appeal for both ADMA and AIMIA members. As a proven high-performance growth marketer and brand builder, he is responsible for revenue, customer acquisition, satisfaction, and retention. Sosa also oversees creative, content and marketing strategies to differentiate and position THE OUTNET and develop new markets.
Jodie Sangster, CEO of ADMA and AIMIA commented on the growth of Techmix over the last two years and what it means to partner with Asia Pacific’s largest business technology event.
“Techmix 2017 is set to be bigger and better than ever, with myriad leading local and international experts from adidas and NET-A-PORTER to IAG and eBay. Our partnership with CeBIT Australia, represents the event’s growth and the increased influence technology has, and will continue to have on marketing strategy and implementation, along with our dedication to remaining Australia’s premier marketing, customer experience and product technology event,” said Sangster.
Showcasing the very best from the industry, additional Techmix speakers include:
- Harriet Wakelam, Director – Human Centred Design, IAG
- Mitchell Mackey, Asia-Pacific Marketing Director, Ansell Healthcare
- Yunyeong Kim, Director Categories & Strategic Partnerships, eBay
- Renae Smith, Chief Marketing Officer, AIA Australia
- Peter Carr, Director, Future Tech Industries Accelerator and President, Australian Mobile Industry Association
- Stephen Rodway, Marketing Automation & Customer Journey Leader, ANZ Digital Marketing & eCommerce, 3M
- Carolyn Bendall, Head of Marketing – Australia Division, ANZ Bank
Co-locating with CeBIT Australia for the first time, Techmix is an industry-leading one day program that brings together professionals from all corners of the customer experience world – including marketing and creative technologists, growth hackers, digital strategists and designers to learn, network and share best practice. The event includes three event streams and will showcase over 25 live technology demonstrations.
www.cebit.com.au | www.techmix.com.au