Thursday, 2 March 2017


Central NSW Tourism has partnered with Destination NSW and Australia’s largest accommodation and airline booking site,, owned by Expedia Media, on a tactical advertising campaign to drive tourism to the region this Autumn.

The campaign, worth more than $100,000, is running over four weeks from 9 February 2017 and highlights accommodation operators, destination experiences and events.

The partnership will offer the region unmatched exposure in the accommodation booking space, as more people shop for travel on Expedia websites worldwide than any other online travel company.

To complement this activity, Central NSW Tourism has launched a social media competition to encourage people to share their favourite Central NSW experience or hidden gem, with the chance to win incredible travel packages. The competition will be promoted via Central NSW’s Facebook and Instagram @centralnswtourism.

The strategic partnership is co-funded by Central NSW Tourism and the NSW Government’s tourism and major events agency, Destination NSW.

NSW Minister for Tourism and Major Events Adam Marshall said, “We are delighted to be working in partnership with Central NSW Tourism, through Destination NSW, to deliver the next phase of the Unearth marketing campaign.

“This campaign will highlight the spectacular attractions – natural and man-made – that can be found across Central NSW. This region has so much on offer, from watching a race at the world-class track in Bathurst, to sampling the fantastic local produce from the wineries in Mudgee, to visiting the birthplace of Henry Lawson in Grenfell,” Mr Marshall said.

To view the campaign, visit

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