Wednesday, 8 February 2017

TravMedia's International Media Marketplace (IMM) USA praised by media and industry in attendance

Over 400 media and travel PR representatives convened on January 26, 2017, at the newly revitalized InterContinental New York Barclay for TravMedia's inaugural USA International Media Marketplace (IMM).

IMM connected 245 American and Canadian media with 165 PR representatives from 112 travel brands. Collectively they participated in 3,250 pre-scheduled, one-on-one appointments – plus many more networking opportunities across multiple catered events.

An exclusive reception on the 80th floor of the iconic Empire State Building capped off the evening for more than 250 media and industry guests who were transported on OPEN LOOP double decker buses, compliments of host city partner, NYC & Company, and TravMedia.

NYC & Company curated a range of familiarization experiences across all five boroughs for 50 media taking part in the IMM Hosted Media Program (IMMHMP).
Nick Wayland, CEO and Founder of TravMedia said, “The success of our inaugural IMM USA would not have been possible without the support of NYC & Company and their Hotel Committee Members; lunch sponsor and major exhibiting partner Cruise Line International Association (CLIA, which brought 21 exhibiting cruise members); refreshment sponsor Tourism Australia; and afternoon reception sponsor VisitScotland.

Media in attendance included top national travel editors, writers, broadcasters and editorially minded digital influencers from the following outlets:; AFAR; Associated Press; Bindu Trips; Bon Appetit; Chicago Tribune; CNN; Coast Magazine; Condé Nast Traveler; Cruise & Travel Report; Cruise Critic; Everett Potter's Travel Report; Epicure & Culture;; Family Travel Association; Family Vacation Critic; Hi Class Living; Fodor's Travel;; Google; Globe Guide; Johnny Jet; L.A. Times;; Lonely Planet; Metro; ManAboutWorld; My Passion Media; National Geographic Travel; National PBS Series; New York Post; NYTWA; OhThePeopleYouMeet; Orbitz; Parents Magazine; Philadelphia Inquirer; Postmedia Network; Resident Magazine; Samantha Brown Media; San Francisco Chronicle; SELF Magazine;; SmarterTravel; The New York Times; Toronto Star; Travalliance Media; TravelAge West; Travel + Leisure; Travel With Kids TV; USA Today; Vacation Agent; Vancouver Sun; Westways Magazine and Zoomer Magazine, among others.

National Geographic co-located their annual Editors Council meeting with IMM, and George W. Stone, Editor in Chief of National Geographic Travel, had this to say about the event:

“Huge thanks for a seriously productive and valuable conference. We made a ton of great new contacts and reinforced relationships we already had – both among destinations/vendors and content producers.”

Andrew Nelson, ‎Director of Editorial Projects, National Geographic Traveler, added, “It was a show that was relaxed and efficient with great ideas flowing back and forth across the table.”

Heather Kirksey, Director of Public Relations at Atlanta Convention and Visitors Bureau, commented: “This was my first IMM, and it surpassed expectations. I had some great meetings and look forward to attending the NYC event in the future.”

Deborah Wakefield, Vice President, Communications & Public Relations for CityPASS said, I just wanted to thank you for a tremendous event. I met so many great writers and had so many productive meetings. It was really worthwhile.

Douglas MacKenzie, Director of Media Relations at Visit Phoenix, added: “You folks did an amazing job. What a feat to get so many media in one place. The Intercontinental was a stunning venue.”
Due to the overwhelming success of this year's event, “TravMedia IMM USA will return to New York in 2018, with plans for an even larger venue. Based on the positive feedback we anticipate a terrific turnout again,” said Nick Wayland.

TravMedia's IMM has become the leading travel industry event to meet the media. Upcoming 2017 International Media Marketplace events include: IMM Australia in Sydney on February 24; IMM Germany in Berlin the day before ITB on March 7; IMM UK in London on March 13; and IMM Asia in Singapore just prior to ITB Asia on October 24.

TravMedia provides travel news feeds in the Australia, New Zealand, Asia, China, U.K., U.S.A, Canada, Europe (Germany/Switzerland/Australia), Middle East, South Africa and Brazil. TravMedia also provides the online pressroom for the U. S. Travel Association's IPW trade show and the Society of American Travel Writers' annual convention, as well as digital tools for the promotion of Brand USA.

Participating exhibitors at IMM USA 2017 include: AccorHotels, Alcatraz Cruises, Allianz Global Assistance USA, AmaWaterways, American Cruise Lines/Pearl Seas Cruises, Arizona Office of Tourism, Atlanta Convention & Visitors Bureau, Brightline, Carnival Cruise Line, Celestyal Cruises, Choose Chicago, CityPASS, Coral Expeditions, Costa Rica Tourism Board, Croatian National Tourist Board, Cruise Lines International Association (CLIA), Crystal Cruises, Cunard, Destination British Columbia, Destination Canada, Destination Gettysburg, Destination New South Wales, Discover The Palm Beaches, Disney Cruise Line, Experience Kissimmee, Experience Scottsdale, Fairmont Hotels & Resorts - Eastern Region, Fairmont Hotels and Resorts Canada's Western Mountain Region, Fairmont Hotels, PNW, Finger Lakes Regional Tourism Council, Fort Worth Convention & Visitors Bureau, German National Tourist Office, Glasgow City Marketing Bureau, Greater Palm Springs Convention & Visitors Bureau, Gulf Shores & Orange Beach Tourism, Haunted History Trail of New York State, Hilton, Holland America Line, HomeAway, InterContinental New York Barclay, International Expeditions, IPW/U.S. Travel Association, Lafayette Cajun Country, Langham Hospitality Group, Las Vegas Convention and Visitors Authority, Latin Trails / Galapagos Journey Fleet, Leipzig - Saxony, Macao Government Tourism Office, Maine Windjammer Association, Mall of America, Margaritaville, Marketing Manchester, MSC Cruises, Munich Tourist Office, Nemacolin Woodlands Resort, New Mexico Tourism Department, New Orleans Convention & Visitor's Bureau, Norwegian Cruise Line, NYC & Company, Paul Gauguin Cruises, Polish National Tourist Office, Ponant, Princess Cruises, Redondo Beach Chamber of Commerce & Visitors Bureau, Regent Seven Seas Cruises, Royal Caribbean International, San Francisco Travel, Seabourn Cruise Line, SeaDream Yacht Club, SHOP * DINE * PLAY * USA, Small Luxury Hotels of the World, South Australian Tourism Commission, St Ermin's Hotel, St James's Park, London, St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau, StayArlington, Tahiti Tourisme U.S., Tauck River Cruising, The Empire State Building Experience, The Roman Guy - Italy Tours & Vacations, The Travel Corporation, Tourism and Events Queensland, Tourism Australia, Tourism Northern Territory, Australia, Tourism Victoria, Tourism Western Australia, Tourism Whistler, Travelzoo, Tualatin Valley, Oregon, Uniworld Boutique River Cruise Collection, USA Luxury Shopping Consortium LLC, Visit Baltimore, Visit Clearwater Florida, VISIT DENVER, VISIT FLORIDA, Visit Franklin TN, Visit Indiana, Visit Maine, VISIT MESA, Visit Myrtle Beach, Visit Orlando, Visit Phoenix, Visit Rochester, Visit South Walton, Visit St. Petersburg/Clearwater, Visit Syracuse/Destiny USA, Visit Tampa Bay, Visit Victoria, Visit West Hollywood, VisitBritain, VisitScotland, Voyages Indigenous Tourism Australia, Windstar Cruises, Yosemite Gold Country - Tuolumne County.

For more information and to register for IMM 2018 events visit or email To arrange an interview or additional information about IMM USA 2017, please contact Lauren Michôd, at

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