The regular WAYFARER TV series – being broadcast on www.wayfarer.travel and www.bigreviewtv.com to an audience of over 1.5 million – will feature the world's best airlines, hotels, bars, restaurants, destinations and much more on a monthly basis.
The first episode, featuring the best of London, is now live on both websites and subsequent episodes will feature not just the British Capital, but also New York and Los Angeles, with further global destinations currently being filmed and considered.
WAYFARER is a talent-driven TV series and the first few episodes feature star British Chef Jason Atherton, the world's best bartender Ryan Chetiyawardana, Australian rocker Toby Rand, AllSaints fashion label founder Stuart Trevor, InterContinental Hotels Group's global CEO Richard Solomons, Bacardi's Global Advocacy Director Jacob Briars and many more.
The TV series and website is being targeted at the executive travel segment and wayfarer.travel will showcase the latest news for frequent flyers alongside reviews, tips, hot lists and essential guides to some of the world's key destinations.
WAYFARER will also target the booming global 'bleisure' segment – which according to an Expedia and Luth Research report released in December 2016, 43 percent of all business trips by US travellers, across domestic and international destinations, also turn into leisure trips – and will give executive travellers tips for what to do in their time off.
Both Big Review TV and The Intermedia Group have been producing world-class content for over 35 years and identified the executive travel segment as one with immense potential from both a broadcast and online content perspective.
Big Review TV is the wholly owned subsidiary of BIG Un Limited, a publicly listed company on the Australian stock market. Big Review TV is a video technology disruptor that produces high quality online video content.
They operate in 7 countries globally – Australia, New Zealand, the United States, the United Kingdom, Hong Kong, Singapore and Canada – and over a 3 year period have produced over 24,000 videos for the SME (small to medium sized enterprise) market.
Big Review TV recently joined forces with Intermedia to produce a series of high quality online TV shows targeted at specific audiences and industries and Wayfarer is one of them.
Intermedia is a specialist, Sydney-based business-to-business publisher which publishes more than 25 specialist magazines. Most are market leaders, confirming Intermedia as one of the fastest-growing niche media groups in Australia. They are also a national leader in the delivery of web-based services and exhibitions.
More than 1.2 million business-to-business subscription magazines printed and distributed each year and the company's websites attract over 1 million average page views per month. This is alongside 500,000 average unique monthly users and a newsletter database of over 300,000 business professionals. Intermedia also has over 150,000 social followers across LinkedIn, Facebook, Instagram and Google+.
Hosting the Wayfarer TV series is award-winning journalist James Wilkinson, who has been writing about and commenting on travel for the past 20 years and who serves as the Editor-In-Chief of wayfarer.travel.
For the last 16 years, James, a former winner of the Australian Travel Writer of the Year award, has been the Editor-In-Chief of the Asia-Pacific region's highly respected hotel industry magazine, Hotel and Accommodation Management (HM), and its online products.
He is also the Travel Editor for Time Out Australia and Managing Editor of SPICE magazine and SpiceNews. James also serves as the content chair for the Australasian Hotel Industry Conference (AHICE) and chief judge of the HM Awards. Since late-2012, James has also been a regular guest (appearing on over 100 episodes) on the Sky News Business Channel television show 'Business Class', where he commentates on trends in business travel, primarily aviation, hotels and destinations.
The Wayfarer website will be updated on a regular basis with the latest news and trends for executive travellers and episodes of Wayfarer TV will be broadcast monthly.
A link to the first episode of WAYFARER is here: www.youtube.com/watch?v=DB3iXwlRlZAA link to the WAYFARER New York trailer is here: http://youtu.be/ueFA4mOMUpw\
A link to the WAYFARER London trailer is here: http://youtu.be/M_SyjsHcNZI