- Givergy’s online auction delivers much needed funds for charity
Givergy’s cutting-edge online bidding technology has helped to raise much needed funds for Pancare Foundation, culminating in a lunch hosted by Australian Bachelorette winner Lee Elliott, and featuring 12 Bachelorette contestants.
This once in a lifetime experience was strictly limited to the 12 highest bidders of the online auction, with all money raised going to the Pancare Foundation. The winners were wined and dined by the season 2 Bachelorette contestants at Morris Jones Restaurant on Saturday 17 December 2016.
To auction off the strictly limited tickets, Givergy was tasked with creating a custom online auction site where bidders could use their smartphones, tablets or laptops to access the site and bid on a seat at the lunch. The online auction raised nearly $10,000 in support of innovative research, and much needed programs for individuals diagnosed with pancreatic cancer.
Jennifer Leishman, Marketing Program Specialist, Pancare Foundation commented that Givergy’s online bidding platform was crucial to the event’s success.
“Being the first Pancare event, we wanted it to make a real splash and drum up as much attention as possible for our worthy cause. With the help of Georgia Love and the Bachelorette boys, our strategy garnered a lot of attention, and with Givergy’s fundraising technology being so easy to use, we were able to raise more than we had thought possible – an astounding $10,000!
“We were delighted with the online bidding platform and received rave reviews from our community that it was easy to navigate and very efficient in response time. Plus, the Givergy team were incredibly helpful throughout the whole process,” said Ms Leishman.
Various social media platforms including those of well-known Bachelorette Georgia Love and winner of season 2, Lee Elliott, drove people to the online auction site. The user friendly website provided a simple yet effective solution with the ability to handle over 10,000 simultaneous clicks, ensuring keen bidders did not miss out.
Sandy Cheng, Sales Manager at Givergy, commented on the significance of fundraising technology with the ability to support high volume activity, in the instance of a celebrity fundraising event.
“Givergy was thrilled to partner with Pancare for the Bachelorette boys fundraising lunch. Being the first event of its kind for Pancare, Givergy had a vital role in ensuring a seamless and effective online auction system was employed.
“The event was launched on Channel Ten’s The Project by Georgia and Lee, as well as being promoted across all Bachelorette contestants’ social media. As a result, it garnered mass audience attention so it was essential for our team to ensure the website could support a large volume of traffic, as well as ensuring the website gave Pancare as much exposure as possible.
“Incorporating technology into an event like this is a quick and simple way to gather necessary information from your bidders and a no-fuss way to communicate with your audience, both essential components for any fundraising event,” said Ms Cheng.
Givergy’s award winning online bidding technology has facilitated the fundraising of charity events for over six years. Givergy technology recently became available in Australia enhancing the fundraising ability of charity events such as charity balls, gala dinners, fundraising lunches and many more.