Friday, 30 December 2016


Sydney and the Blue Mountains were showcased to travellers from China, when a group of seven Chinese social influencers visited the region this week.

The influencers’ visit was the first of three different familiarisation trips to occur with a range of key opinion leaders between December 2016 and June 2017. More than 24 influencers will visit Sydney and the Blue Mountains.

Destination NSW Chief Executive Officer Sandra Chipchase said, “We are delighted to be providing some of China’s most famous travel bloggers with the opportunity to experience iconic Sydney and see the beautiful Blue Mountains.”

“As the group travels around Sydney, every moment of their visit will be shared on their Wechat and Weibo accounts which collectively have a daily visitor number of more than 14 million views,” Ms Chipchase said.

BridgeClimb CEO Todd Coates said, “Key Influencers play a significant role in educating and inspiring Chinese travellers on which destinations to visit and what they should do when they get there.

“Showcasing BridgeClimb’s Mandarin tour via key opinion leaders’ authentic experiences is a key element of our China strategy,” Mr Coates said.

The visit by China’s leading digital influencers was secured through a partnership with Destination NSW, BridgeClimb Sydney, Scenic World Blue Mountains, Sydney Opera House, Taronga Zoo, Westfield Sydney, Fantasea Cruises and accommodation partners; Holiday Inn Darling Harbour and Holiday Inn Potts Point.

For more information on things to see and do in Sydney visit, and in Regional NSW, go to:

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