Thursday, 17 November 2016

Scoot Wins Airline Ratings Award for the Third Year in a Row

Scoot has scored a double hat-trick in airline operations and marketing excellence, bagging accolades for Best Low Cost Airline Asia/Pacific 2017 at the Airline Excellence Awards and Marketer of the Year at the Marketing Excellence Awards 2016, for the third year running.

In addition, Scoot was named Best Low Cost Airline 2016 at the Future Travel Experience Asia Awards which recognises passenger experience leadership in the aviation industry.

The awards indicate strong affirmation for Scoot among industry leaders and guests, making the airline well-poised for its next phase of growth with the full integration of Scoot and sister airline Tigerair under the Scoot brand next year, as well as network expansion plans.

“We are extremely honoured that Scoot has been recognised yet again for its best-in-class performance by the aviation and marketing communities. Scoot is committed to providing a unique travel experience as we combine safety, comfort, value, and a generous dose of Scootitude on board the world's first all 787 Dreamliner fleet,” said Lee Lik Hsin, Scoot's CEO.

“Scoot has been a transformative force among low-cost carriers. We thank everyone for their support and we will continue to deliver excellence to delight the young, young-at-heart and adventurous,” he added.

Airline Excellence Awards[1]: Best Low Cost Airline Asia/Pacific 2017

Sealing its position as the low-cost carrier industry's top performer for the third year running at's Airline Excellence Awards, Scoot was lauded for setting the standard in bringing affordable and quality travel to millions across Asia and Australia.

“Since Scoot's launch in 2012, Scoot has quickly risen to become a benchmark and trendsetter in the low-cost market segment of the industry delivering great value propositions,” said Geoffrey Thomas, Editor of

The award is a timely affirmation for Scoot as its prepares to leverage its 787 fleet to take guests to further destinations, with the upcoming launch of its first long-haul service to Athens in June 2017. Scoot's 787 Dreamliners are equipped with inflight wi-fi, in-seat power outlets and ScooTV which allows wireless streaming of movies and television shows to guests' personal devices, offering guests constant connectivity and entertainment on board. Guests may also select from ScootBiz, stretch or super seats that provide more leg-room for greater comfort.

“A low cost airline utilising larger aircraft such as the 787 will always result in greater comfort and passenger satisfaction – it's an excellent recipe for success,” said Mr Thomas.

Marketing Excellence Awards[2]: Marketer of the Year 2016

Scoot landed an additional hat-trick at the 2016 Marketing Excellence Awards where it was recognised by the marketing community as Marketer of the Year for the third year in a row. The airline's haul of 13 trophies – three gold, six silver and four bronze awards – had propelled it to leadership position against some larger companies across various industries.

Notable campaigns include “Scoot's Mobile War-Fare”, where Scoot challenged social media influencers SGAG and SMRT Feedback to garner the most Scoot mobile app downloads among their fans, the “Scoot 787 – A Minute to Wing It” campaign where Scoot launched a series of social media interactions and giveaways in celebration of its second year flying a full 787 Dreamliner fleet, and hosting Singapore's first in-flight wedding.

Scoot's tongue-in-cheek marketing campaigns as well as strong social media strategy and engagement empowered the airline to soar above the competition and garner recognition within leaders in the marketing community.

Future Travel Experience Asia Awards[3]: Best Low-cost Airline 2016

The latest feather in the cap for Scoot was receiving recognition as Best Low-cost Airline for exceptional end-to-end customer experience at the Future Travel Experience Asia Awards 2016.

The award recognises Scoot's dedication to delivering seamless and enjoyable service to guests, from the point of flight search and booking to the onboard experience. Adding the airline's unique brand personality, Scootitude, to this, guests are promised a fun and refreshing travel experience with Scoot!

[1] Airline Excellence Awards,'s safety rating system is endorsed by the International Civil Aviation Organisation (ICAO).

2 Marketing Interactive Triple win for Scoot at Marketing Excellence Awards Singapore,

3 FTE Event News 14 airlines and airports recognised for passenger experience leadership in 2nd FTE Asia Awards

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