Saturday, 5 November 2016

Abu Dhabi Tourism & Culture Authority Launches New Global Destination Campaign

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has launched a new worldwide promotional campaign aimed at encouraging travellers to experience Abu Dhabi's 'extraordinary stories.'

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has launched a new worldwide promotional campaign aimed at encouraging travellers to experience Abu Dhabi's 'extraordinary stories.'

The commercials and videos capture a range of authentic moments, landscapes and emotions shot across 40 locations throughout the emirate including cityscapes and landmarks, nature reserves and island resorts, forts and palaces in Al Ain, as well as the awe-inspiring deserts and coastline of the Al Gharbia Western Region.

The campaign highlights Abu Dhabi as the inspiring destination for those wanting to experience cultural authenticity and diverse natural assets.

“It tells the extraordinary story of Abu Dhabi, from its ancient past to its modern wonders, guiding audiences through breathtaking natural environments and exhilarating experiences,” His Excellency Mohamed Khalifa Al Mubarak, Chairman, TCA Abu Dhabi.

“Every filmed moment, every photograph and word evokes the poetic beauty and authenticity of the emirate, which invites travellers to become a part of its story.

“Audiences will also discover a dynamic, family-leisure entertainment destination and one which also holds out ambitious business opportunities. The campaign will unearth these stories and bring them to life for our potential visitors, inspiring them to journey here.”

Following an eight-month development process, the campaign comprises a two-series television commercial dedicated to GCC and international markets which will be broadcast and run across TV networks, digital channels and in-flight entertainment systems.

Also in production are five-promotional videos which highlight Abu Dhabi's tourism, culture, MICE, events and cruise experiences which will be available to Abu Dhabi's tourism stakeholders to be used in exhibitions, roadshows, and events.

The campaign will be rolled out internationally from November 1 and has been aligned to a go-to-market strategy of prioritising source market channels according to their travel booking preferences and periods”, said TCA Abu Dhabi Director General, His Excellency Saif Saeed Ghobash.

In addition to the TV commercials and promotional videos, a new range of supporting destination collateral and a new image library of inspiring photography will follow.

To know more about the new campaign and to play the new TV commercial visit the official destination website or contact Suzanne Tobin on 0438 776 624

Abu Dhabi Tourism & Culture Authority:

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment.
Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. TCA Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate's heritage. A key authority role is to create synergy in the destination's development through close co-ordination with its wide-ranging stakeholder base.

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