Saturday 30 August 2014

SUNLUX 'Golden Triangle' Collection to Launch at Luxperience 2014

Sun International's new global marketing campaign – SUNLUX Collection – will be launched to the Australian market at Luxperience 2014, positioning its luxury five-star properties under a single banner.

Sun International has three five-star establishments, situated in a 'Golden Triangle' that links Cape Town's landmark, The Table Bay Hotel, within the Victoria & Alfred Waterfront; Sun City's The Palace of the Lost City, nestled in an extinct volcanic crater surrounded by the Pilanesberg big 5 nature reserve, and Zambia's gracious The Royal Livingstone, set against the stunning backdrop of Livingstone's Victoria Falls.

Alison McKie, Group Manager Marketing at Sun International commented, “The collective term captures the essence of our luxury properties and still maintains a strong association to our Group Sun brand”.

The locations of these elite properties offer international markets unique experiences at renowned scenic wonders across sub-Saharan Africa, linked as 'Africa's Golden Triangle'. Each part of the luxury traveller's journey is set to uncover the subcontinent's 'must-see' attractions.

Ms McKie added, “From our wide portfolio of casinos, hotels and resorts, Sun International enjoys a true Golden Triangle of destinations that offer the ultimate African experience for high end visitors from across the world”.

Individually, the properties are aligned with exclusive affiliations, with The Table Bay Hotel and The Palace of the Lost City members of The Leading Hotels of the World and The Royal Livingstone, a member of Virtuoso. The properties have won numerous awards and accolades over the years. For the seventh year running, The Royal Livingstone was named Leading Hotel in Zambia in the 2013 World Travel Awards and one of the Top Lodges and Resorts in Africa and the Middle East in Travel + Leisure's 2014 World's Best Awards. The Table Bay Hotel in Cape Town was awarded 'Best Hotel in Africa' at Virgin Holidays' World Travel Market Awards in November 2013 and won The Traveller's Choice Award in February 2014.

En route along the Golden Triangle, visitors have an opportunity to stop-over at The Maslow, Sun International's premier hotel situated in the heart of Sandton City in Johannesburg, one of Africa's most popular shopping destinations and theatre districts.

SUNLUX COLLECTION BY SUN INTERNATIONAL IS PARTICIPATING IN LUXPERIENCE 2014.

VISIT ZONE 2, BOOTH 2025

www.suninternational.com

The Table Bay Hotel

The Table Bay Hotel was officially opened by President Nelson Mandela in 1997. It is located in the heart of the cosmopolitan V&A Waterfront, offers sweeping views of the Atlantic Ocean, Table Mountain and the city of Cape Town. The Table Bay Hotel boasts five-star luxury rooms and suites, a swimming pool, spa and fitness area. The hotel offers conference facilities, a Victorian-styled Pavilion for banquets and receptions, and the Ballroom for private functions. The Atlantic Grill is ideal for parties, launches, lunches and dinners. The new Camissa Brasserie offers a culinary journey at the water's edge.

The Palace of the Lost City
Sun City's flagship hotel, The Palace of the Lost City, takes its architectural and interior themes from a lavish lost African fantasy tribe. It has luxuriously appointed rooms and suites offering wonderful views over lush vegetation in superb landscaping that has achieved its Botanical Garden status in South Africa. This unique hotel boasts fine dining and culinary splendor and incomparable sporting and leisure activities. The Palace offers a journey like no other for the discerning guest with a taste for royalty.

The Royal Livingstone

On the forested banks of the great Zambezi River, upstream of the mighty cataract where it thunders into the Batoka Gorge, is The Royal Livingstone, the pride of Zambian hospitality. Guests will encounter sophistication and sheer opulence as well as the elegance and luxury of an earlier bygone era. Guests may pass lazy days on one of the magnificent sundecks overlooking the great Zambezi and enjoy fine dining in the restaurant or on the long veranda overlooking the gardens. In the warm smile of your personal butler, or the simple luxury of your cane chair, you will find an Africa that has all but vanished.

The Maslow

The Maslow is a welcome addition to Sun International's illustrious collection. The Maslow is a landmark property, set in an oasis of landscaped gardens in the heart of Sandton's financial district within an upmarket area, north of Johannesburg. The sophisticated Lacuna Bistro serves international cuisine 24/7 – diverse and original while The Lacuna Bar will provide a welcome respite at the end of a long day. The signature Wayfarer Lounge, a business class type lounge, enables guests waiting to check in or departing for the airport to make use of shower facilities to freshen up or enjoy a meal.

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