Thursday 16 May 2013

Malaysia's First Motion Sensor Grand Musical Stairs

Walking up a flight of stairs has never been more delightful with Malaysia’s First Motion Sensor Grand Musical Stairs in Berjaya Times Square Kuala Lumpur.

In the past years, Berjaya Times Square had been researching for ways to accommodate the growing traffic between Ground Floor and Lower Ground Floor in a musically fun way. And after weeks of working on the concept, the Management was leaning towards a grand structure based on 3 keywords which are synonymous with the Berjaya Times Square brand: ‘Creative, Energetic and Comprehensive’.

Recently certified by the Malaysian Book of Records as a first in Malaysia, the Grand Musical Staircase is vibrantly lit in dancing LED sound graphs and is designed to resemble a classical piano keyboard right down to its actual chords. Though, do not be fooled by its presentation as apart from the piano, there are percussion, kalimba and piccolo notes embedded to give the Grand Musical Staircase 4 different sounds.

Nestled amidst the grandeur of its design and state-of-the-art technology, the landing area of the staircase on Lower Ground Concourse is installed with liquid panels that produce ripples with every footstep. It is also peppered with fibre optic lights and zen like steps which greet you at the Lower Ground Floor as you ascend or descend from the stairs. The staircase is designed to give shoppers the illusion of walking on a sea of stars, making it an exciting experience for all.

A Healthy Concept 

Behavioural studies have shown that by including the element of ‘fun’, daily mundane situations such as taking the stairs can be revitalised. Reflecting on that idea, the Management hopes to subtly coax our shoppers into a healthier lifestyle by the novelty of the staircase.

An Architecture Marvel 

Constructed in a little more than 13 weeks at a cost of RM 1.5 million, the Grand Musical Staircase was conceptualized with an architecture marvel in mind and was endorsed and certified by the Malaysia Book of Records as a first of its kind in the country.

As the Lower Ground Concourse is used primarily for staged events, the landing area is built to allow an extension for an elevated platform akin to international catwalks and stages. Besides this, the Management has also configured several staging options which will appeal to event organisers and possibly trigger a new demographic of shoppers.

Berjaya Times Square is continuously evolving the retail landscape with new innovations to enhance shopping experiences, and the iconic Grand Musical Staircase is another feather on its hat that will encourage further engagement and interaction with shoppers while providing a whole new level of entertainment.

Berjaya Times Square Kuala Lumpur

Acknowledged as ‘Malaysia’s largest building ever built in a single phase’ with a gross build-up area of 7.5 million square feet, Berjaya Times Square offers unparalleled shopping, abundant dining choices as well as a variety of lifestyle entertainment, right in the heart of Kuala Lumpur city. It houses the Berjaya Times Square Theme Park – Malaysia’s largest indoor theme park which showcases 14 major rides, the exclusive Haunted Journey, the all new 5D Orion Simulator, Carnival Games kiosks and other fun-tastic attractions; a 2-storey high IT Centre spanning 66,000 square feet catering to all modern digital lifestyle needs; the largest 3D digital hall – GSC Maxx, and one of the biggest bowling centers in the country – Ampang Superbowl. It is also home to themed retail districts 1st Avenue, Central Park and Tiny Taipei.

Berjaya Times Square is easily accessible via public transportation with the convenience of the KL Monorail stopping right at its doorstep and the RapidKL a mere 5 minutes’ walk away.

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