Monday 4 March 2013

Are You a Tosser or a Turner? New Ibis Sleep app Turns Your Nocturnal Activity into Art

Sleep Art
Ibis, the hotel company that brought you the 'buttock-shaped plunger test' and the 'human roller test', today brings you the latest innovation in sleep technology. You can find out whether you are a tosser or a turner thanks to a new Sleep Art app available to download free, which will create art while you sleep.

The Sleep Art app, available for new generation iPhones and the iOS 5 and 6 operating systems, captures movement and sounds from your night's sleep and converts this data into virtual brush strokes so that when you wake your sleep is a work of art. It is fun, easy to use and designed to create a 'happy sleep'.

Lisa Artis from the Sleep Council commented: "You can spend up to 3,000 hours asleep every year and a quality night's sleep is key to maintaining our health and wellbeing. To be able to explore and compare our sleep patterns and turn the fantasy of our subconscious into a piece of art on such a creative and dynamic platform is hugely exciting."

To start the app, the user sets the alarm clock and plugs in their iPhone before placing the iPhone on the mattress. As the user sleeps, the app runs throughout the night recording the sounds, movements, vibrations and senses of sleep through the app's motion sensor. The sleeper is woken by Sleep Art's gentle alarm clock music and discovers the work of art produced by his/her night's sleep. Users can chart their picture's progress minute by minute on the screen to see how the art was created during the night.
 
The art is stored in a virtual gallery so that users can compare each night's sleep and share with the friends and family via email or Facebook.

Ibis will be the first economy hotel chain to offer an entertainment app but it is not the first time that the hotel group has developed a product for sleep. Last year, after months of 'buttock-shaped plunger testing', 'human roller testing' and a sea of experts including doctors, sociologists and 'bed boffins', Ibis launched the Sweet Bed™ by ibis - specially designed bed and bedding - to ensure a happy sleep for guests around the globe.

The Sleep Art app is the virtual realisation of the Sleep Art robot created for ibis by ACNE in November 2012, which painted live art works following a motion sensor monitored night's sleep in a specially created bed that toured across Europe [http://www.facebook.com/ibis].

With the creation of a new bed, nation-wide refurbishments of  hotels and creative innovations in sleep art, ibis is leading the way in the budget hotel stay.

Thomas Dubaere, Senior Vice President Ibis Northern Europe said, "A happy sleep is at the heart of the Ibis customer experience. It is a key pillar of the Ibis megabrand revolution. We have rigorously investigated what ultimate comfort means for our guests and so invested in unique beds to change their sleep experience.

The Sleep Art app is free and aims to bring a bit of entertainment to peoples' night's sleep wherever they nap and shows that Ibis can give the best sleep in the economy segment."

To view the latest Sleep Art from the app visit the ibis Sleep Art Facebook page: www.facebook.com/ibis and http://www.facebook.com/ibis
    
Bit.ly link to itunes store - http://bit.ly/Y2Y6gj
    
#ibisSleepArt

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