Monday, 5 November 2012
Thailand Welcomes New Zealand Beauties 2012 with a Celebrity Marketing Strategy for upcoming Hi-Season
Mr. Suraphon said, “Celebrity marketing is one of TAT’s main strategies going forward. TAT believes the visit of New Zealand beauty contestants will generate substantial media exposure in New Zealand, and this will help tourist traffic to Thailand.”
The contestants visited various attractions in Bangkok and Prachuap Khiri Khan Province which are favourite destinations among New Zealand travellers. The group enjoyed its excursion to the Temple of the Emerald Buddha, The Grand Palace, Amita Thai Cooking School, Jim Thompson House, Hua Hin Vineyard, Chiva-SomInternational Health Resorts and Plern Warn.
According to the statistic from the Ministry of Tourism and Sports, in 2011 Thailand welcomed 101,092 tourists from New Zealand,up 13.12%from 2011. The average expenditure is at 4,034 Baht per person/day. During January – December 2011, The New Zealand tourist stayed in Thailand for 12.63 day per trip approximately. Their favourite tourist destinations are Bangkok, Phuket, Chiang Mai, Chiang Rai, Krabi, KohSamui, HuaHin, Cha-Am, and Pattaya.
In Photo: (From Left to Right) Mr. Phanom Kaributra, the Executive Director of ASEAN, South Asia and South Pacific Region, Miss Talia Bennette., Mr. SuraphonSvetasreni, the Governor of Tourism Authority of Thailand, Mr.NoppadonTheppitak, the Ambassador to New Zealand, Miss Lauren Mann, and Mr. Mr. SansernNgaorungsi, the Deputy Governor for International Marketing (Asia and South Pacific)