Friday 1 June 2012

Senior Chinese Tourism Delegation Experiences NSW Luxury

Grand Pacific Drive.

High profile Chinese travel distributors from Mainland China recently visited NSW’s luxury experiences. Destination NSW recently hosted this delegation of Senior Chinese Tourism Delegation.

Destination NSW CEO, Sandra Chipchase said the visit was a significant market development opportunity for the NSW tourism industry.

“The six-day visit gave highly influential decision-makers from China’s booming tourism industry the opportunity to experience, first-hand, some of the unique luxury lifestyle experiences on offer in Sydney and regional NSW.

Hunter Valley
“Whilst in NSW, the delegation encountered world-class luxury - from experiencing Sydney by seaplane and attending a spectacular performance of Handa Opera on Sydney Harbour; to visiting the Hunter Valley; challenging themselves on some of our finest golf courses; and riding Harley Davidsons along the Grand Pacific Drive.

“The visit also supports our other recent successful initiatives to position Sydney and NSW as a number one destination in China’s luxury travel market, and follows the launch of the NSW Golf Guide, the only NSW travel guide written specifically for Chinese golf enthusiasts,” Ms Chipchase said.

Destination NSW secured the delegation of Chinese tourism chiefs through its strong partnership with China Southern Airlines.

Handa Opera on Sydney Harbour
April has been a busy month for trade familiarisation tours at Destination NSW with the following groups visiting in the past week:

- Hong Kong travel agents visited Sydney in partnership with Virgin Atlantic
- United Kingdom travel sales and training managers visited Sydney and the South Coast in partnership with Qantas and Tourism Australia
- Korean travel agents and inbound tour operators visited Sydney and Wollongong.

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