The new Welcome to Sydney app will allow Chinese visitors to access all they need to know about visiting NSW in their own language.
Destination NSW Chief Executive Officer, Sandra Chipchase, said the smartphone app was part of a comprehensive strategy to capitalise on the flourishing China tourism market.
“Destination NSW will invest significantly in the coming year to exploit the extraordinary growth in visitor numbers from China, which is currently worth $1.2 billion to the State’s economy,” Ms Chipchase said.
“The Welcome to Sydney app is an important tool to combat the language barrier for Chinese visitors, making it easier for them to access current information about NSW and plan their trip here.
“We will work with key partners in both China and NSW to ensure this app gets the widest exposure possible to the Chinese traveller, both before they depart China and when they are in Sydney.
“This is the first stage of developing digital content for the Chinese traveller. Over time we will be supplement existing content specifically for people from China,” Ms Chipchase said.
The app will be available on both Android and iOS platforms, with the potential to rollout across other emerging platforms as they become significant in China. It will be available in August 2012.