ITE HCMC 2014

ITE HCMC 2014

Monday, 25 June 2012

China Eastern Airlines, Shanghai Airlines & Sabre Sign New Agreement


China Eastern Airlines
China Eastern Airlines, a leading commercial airline in China, together with its subsidiary Shanghai Airlines, have reached a new full content agreement awarding Sabre Travel Network with preferred provider status.

Under this agreement, the airlines’ fares and inventory will be made available to all Sabre travel agents worldwide through the Sabre Global Distribution System (GDS). China Eastern Airlines and Shanghai Airlines have guaranteed their full range of fares and products to Sabre-connected travel agencies and corporations globally, including published fares the airlines sell through their own websites, third-party websites, and their own reservation offices.

“China Eastern, Shanghai Airlines and Sabre have had a very strong relationship over the years. This new agreement will not only meet our distribution needs, but will also bring about immediate benefits to us as part of our distribution strategy in our global expansion, especially in the North America region. We recognize the value of Sabre GDS and we look forward to working closely with the Sabre team to implement this agreement,” said James Pu, General Manager System Development/Revenue Management Department of China Eastern Airlines.

“Sabre continues to be committed to helping the China Eastern and Shanghai Airlines maximize their reach and revenue potential,” said Hans Belle, vice president of Sabre Travel Network – Asia-Pacific.

Shanghai Airlines
“Having the airlines give us their full content will benefit the airlines and our Sabre-connected agents. This will allow both parties to fully realize the benefits of Sabre’s technology and customer reach. We applaud this partnership and look forward to seeing the growth,” added Belle.

This full content agreement continues a broad relationship between China Eastern Airlines, Shanghai Airlines and Sabre Holdings. In addition to participation in the Sabre GDS, China Eastern Airlines and Shanghai Airlines also use Market

Intelligence solutions and decision-support technology from Sabre Airline Solutions to optimize its flight scheduling, resource management and daily flight operations.
About Sabre Travel Network

Sabre Travel Network provides technology solutions to the global travel industry. It operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS). Its innovative software connects more than 350,000 travel professionals to more than 400 airlines, 93,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. More than 300 million people purchase airline tickets through this channel annually.

Sabre Travel Network is part of Sabre Holdings, a global travel technology company serving the world’s largest industry- travel and tourism. Its innovative technology is used by more than a billion people around the world to plan, book and get to their destination at a time and price that’s right for them. For more information, please visit: www.sabre.com.

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