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ITE HCMC 2014
Monday, 25 June 2012
China Eastern Airlines, Shanghai Airlines & Sabre Sign New Agreement
China Eastern Airlines
China Eastern Airlines, a leading commercial airline in China,
together with its subsidiary Shanghai Airlines, have reached a new full content
agreement awarding Sabre Travel Network with preferred provider status.
Under this agreement, the airlines’ fares and inventory will
be made available to all Sabre travel agents worldwide through the Sabre Global
Distribution System (GDS). China Eastern Airlines and Shanghai Airlines have
guaranteed their full range of fares and products to Sabre-connected travel
agencies and corporations globally, including published fares the airlines sell
through their own websites, third-party websites, and their own reservation
“China Eastern, Shanghai Airlines and Sabre have had a very
strong relationship over the years. This new agreement will not only meet our
distribution needs, but will also bring about immediate benefits to us as part
of our distribution strategy in our global expansion, especially in the North America region. We recognize the value of Sabre GDS
and we look forward to working closely with the Sabre team to implement this
agreement,” said James Pu, General Manager System Development/Revenue Management
Department of China Eastern Airlines.
“Sabre continues to be committed to helping the China
Eastern and Shanghai Airlines maximize their reach and revenue potential,” said
Hans Belle, vice president of Sabre Travel Network – Asia-Pacific.
“Having the airlines give us their full content will benefit
the airlines and our Sabre-connected agents. This will allow both parties to
fully realize the benefits of Sabre’s technology and customer reach. We applaud
this partnership and look forward to seeing the growth,” added Belle.
This full content agreement continues a broad relationship
between China Eastern Airlines, Shanghai Airlines and Sabre Holdings. In
addition to participation in the Sabre GDS, China Eastern Airlines and Shanghai
Airlines also use Market
Intelligence solutions and decision-support technology from
Sabre Airline Solutions to optimize its flight scheduling, resource management
and daily flight operations.
About Sabre Travel Network
Sabre Travel Network provides technology solutions to the
global travel industry. It operates the world’s largest travel marketplace,
connecting travel buyers and sellers through the Sabre global distribution
system (GDS). Its innovative software connects more than 350,000 travel
professionals to more than 400 airlines, 93,000 hotels, 25 car rental brands,
50 rail providers, 13 cruise lines and other global travel suppliers. More than
300 million people purchase airline tickets through this channel annually.
Sabre Travel Network is part of Sabre Holdings, a global travel
technology company serving the world’s largest industry- travel and tourism.
Its innovative technology is used by more than a billion people around the
world to plan, book and get to their destination at a time and price that’s
right for them. For more information, please visit: www.sabre.com.