Saturday 5 May 2012

Singapore Promotes Cruise Hub to Increase Inbound Tourism

New International Cruise Terminal
The Singapore Tourism Board (STB) is strongly supporting the promotion of cruise programs originating from Singapore, such as Costa Victoria’s upcoming Singapore-Dubai sailing. It is doing this to increase inbound tourism from countries like India. F

Tour operators from India say that 24 per cent of Indians headed to Singapore also embark on cruises from the destination.

The STB is keen to take advantage of this trend and will market cruise options out of Singapore to Indian tourists. G. B. Srithar, area director – South Asia Marketing (Mumbai) for STB, said that the initiative would be linked to the NTO’s ‘Singapore – 'The holiday you take home with you' campaign targeted at Indians.

“The holiday you take home with you”
"Singapore continues to evolve and one upcoming addition is the opening of its International Cruise Terminal in the 2nd  quarter of 2012. The terminal will double Singapore's berthing capacity and enable it to cater to some of the largest cruise ships in the world. The facility will turn Singapore into a major hub for cruises," he said.

Veneeta Rawat, director, Amazing Vacations Mumbai said: “Promotional efforts by STB through campaigns with travel consultants will help cover a larger segment of the market. Since cruises are very popular with our clients, more options will elicit greater interest.”

Costa Victori
The 1,928-pax Costa Victoria is scheduled to sail from Singapore to Dubai this November. Both cities are popular shopping havens for Indian leisure travellers.

Thomas Cook India and Mercury Travels Mumbai have been appointed to sell this cruise, while Lotus Destinations, Costa Cruises' GSA in India, has been tasked with promotional duties.

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